Adidas Superstar 92: Pharrell Williams’ Bold Take on a Classic – Flex, Trade, or Fade?

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Pharrell Williams‘ ability to merge music, fashion, and cultural storytelling has made him one of the most influential creatives of our time. Whether it’s through his groundbreaking production in hip-hop and R&B or his game-changing collaborations in fashion, Pharrell has consistently pushed boundaries. His latest project with adidas continues this legacy, as he reimagines the classic Superstar silhouette with the bold and innovative Superstar 92 collection.

Pharrell’s fashion collaborations have always mirrored his musical innovation, bridging the gap between artistic expression and everyday wear. His long-standing partnership with Adidas has already delivered some of the most unique designs in sneaker culture, and with the Superstar 92, also known as the Double Wide, he brings a fresh, oversized twist to one of Adidas’ most celebrated silhouettes.

This new silhouette is all about proportions and nostalgia. Inspired by the exaggerated aesthetics of the ‘90s and the functional build of snowboard boots, the Superstar 92 blends heritage with modern design. The sneaker features thick padding around the ankle for comfort, a chunky sole for a bold stance, and premium materials that elevate its look and feel. With “Virginia” emblazoned on the tongue, Pharrell once again nods to his hometown roots — a theme that remains a central part of his storytelling.

Staying true to his origins, Pharrell tapped fellow Virginia hip-hop icons Clipse to lead the Superstar 92 campaign. The duo, made up of Pusha T and No Malice, played a pivotal role in shaping early 2000s rap, and their inclusion in this campaign highlights the deep cultural connections between music, sneakers, and personal identity. Shot in Virginia, the campaign reinforces the idea that the Superstar 92 is more than just a sneaker — it’s a symbol of legacy, authenticity, and evolution.

As someone who already owns six pairs of Superstars, this latest iteration feels like an instant classic, so it’s a flex for me! The chunky build, premium materials, and Virginia tribute make it more than just another sneaker drop — it’s a true reflection of Pharrell’s vision and legacy. With the Superstar 92, he’s continuing a conversation between music, fashion, and culture, one step at a time. So, where do you stand? Is this collection a Flex, a Trade, or a Fade?

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