Rancho Humilde, Sony Music Latin & Sony Pictures Team Up for Feature Film ‘CLIKA’
Written by djfrosty on March 4, 2025
Jimmy Humilde, CEO of Rancho Humilde, has teamed up with Sony Pictures and Sony Music Latin to release CLIKA, a feature film set to be executive directed by Humilde alongside Michael Greene. The project also includes Humilde’s business partners Jose “JB” Becerra and Roque “Rocky” Venegas.
“This film paves the way for a whole new era of opportunity and representation for Mexican American creators in Hollywood,” Humilde, who has been a force in growing música mexicana’s global movement, said in a statement. “We’ve been grinding in the background, but now we’re stepping into the spotlight, ready to show the world what we’re really about. This moment changes the game, not just for us, but for the next generation and everyone who’s ever felt like they didn’t have a seat at the table. We’re not just part of the conversation anymore—we’re leading it. This is just the beginning.”
CLIKA stars Rancho Humilde rising artist Jaydee (frontman of corridos tumbados group Herencia de Patrones) and follows the aspiring musician’s relentless fight to preserve his family’s legacy, marking a pivotal moment in the global representation of Mexican American stories, according to an official description of the film.
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“Jimmy is a visionary producer whose groundbreaking approach has reshaped the sound of Mexican music. Now, his significant contributions in the world of music open the door for new voices, new kinds of stories, and new movie stars. We are thrilled to partner with Sony Music Latin to release his first feature film CLIKA,” added Sanford Panitch, president of Sony Pictures Motion Picture Group.
“We are very excited to be part of this film alongside Rancho Humilde and Sony Pictures,” said Alex Gallardo, president, Sony Music U.S. Latin. “Jimmy Humilde is a visionary who has revolutionized Mexican culture, and CLIKA is the first film born from his vision and creative drive. From the moment we first learned about the project, we knew we wanted to be a part of it and that Columbia Pictures was the ideal partner to bring it to life.”
The film is executive produced by Humilde, Venegas, Becerra and Jaydee, alongside producer Sean McBride. CLIKA will be released in theaters Aug. 15 by Columbia Pictures and Sony Music Vision.