Mattel
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
As Barbie celebrates its 1-year anniversary of winning three Grammys and 11 nominations for Barbie the Album, the brand is continuing its celebration in the world of music by unveiling the 2025 Career of the Year: Women in Music collection, with special honors for multi-Grammy award winning artist, Alicia Keys.
The “Girl On Fire” singer is being celebrated with her very own “She Is the Music” Barbie doll. Alongside the announcement, the doll brand is also dropping a duo set inspired by women within the music industry, specifically a female music star and a tour manager Barbie.
According to Mattel, “The 2025 Barbie Women in Music: Career of the Year set features two distinct industry roles – Musical Artist and Tour Manager – designed to inspire the next generation to explore careers in music, both on stage and behind the scenes.” While most girls are more than aware of their favorite music artists, Barbie wants to highlight the role of tour manager, a career in the music industry where women are often underrepresented.
For the musical artist doll, Barbie recognizes that “only 22% of artists across music charts are female, the Barbie Musical Artist doll celebrates the women leaving their hearts on the stage by performing and singing their own music across genres.” In the same vein, the tour manager doll honors the 31% of tour managers worldwide who are women and encourages girls to explore the limitless careers in music, on and off the stage.
Bringing the dolls to life are Keys and her recording and mix engineer, Ann Mincieli. For those unfamiliar, Mincieli is a four-time Grammy award-winning engineer and producer, most known for engineering Alicia’s second studio album, The Diary of Alicia Keys, as well as, Keys’ Girl On Fire. Their one-of-a-kind dolls feature a matching “She is the Music” t-shirt, with Alicia repping a sharp, dark denim suit in black heels and Ann sporting a blue jacket with ripped jeans and high-top sneakers.
Mattel
The Alicia and Ann one-of-a-kind dolls will be auctioned off via Bidding for Good, with proceeds benefitting, She Is The Music. The auction opens on February 27th and closes on March 2nd.
Recently, the brand dropped an Aaliyah Barbie doll as part of Mattel‘s growing Music Collector series, which has been flying off the shelf. So, act fast to grab the new “Women in Music” set featuring a music star and tour manager Barbie doll, available now on Amazon.
Other celebrities featured in the Barbie Music Collector Series including David Bowie, Gloria Estefan, Elvis Presley, Elton John, and Stevie Nicks. Shop below.