Live Nation Earned a Record $23.1 Billion in Revenue Last Year
Written by djfrosty on February 20, 2025
A busy year in high-margin amphitheaters and arenas pushed concert promoter Live Nation to a record $2.15 billion in adjusted operating income (AOI) in 2024, up 14%, on record revenue of $23.16 billion, up 2%.
In the concerts division, full-year revenue rose 2% to $19.02 billion. Despite having 30% fewer stadium shows in 2024, the total number of fans grew to a record 151 million from more than 50,000 Live Nation events. A heavy slate of concerts at arenas and amphitheaters, where Live Nation can offer VIP experiences and capture more revenue from food and beverage sales, helped AOI climb 65% to $529.7 million and AOI margin — AOI as a percentage of revenue — reach a record 2.8%.
Ticketing revenue for the full year increased 1% to $2.99 billion while AOI dropped 1% to $1.12 billion. Ticketmaster had 23 million net new enterprise tickets that were signed in 2024, with two-thirds coming from international markets.
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Sponsorships and advertising revenue grew 9% to $1.2 billion and AOI rose 13% to $763.8 million. Led by festivals in Latin America and Europe, international markets were up double digits. The number of new clients increased 20%.
Live Nation is expecting 2025 will top its record-setting 2024. Through mid-February, stadium shows are up 60% from the prior-year period and 65 million tickets have been sold for Live Nation concerts, a double-digit annual increase. Ticketmaster’s transacted ticketing revenue for 2025 shows is up 3% to 106 million tickets, due mainly to an increase in concert demand.
The current year “is shaping up to be even bigger thanks to a deep global concert pipeline, with more stadium shows on the books than ever before,” CEO Michael Rapino said in a statement. Currently, Live Nation’s stadium tours for 2025 include Beyoncé’s Cowboy Carter tour, Morgan Wallen’s I’m The Problem Tour, Kendrick Lamar and SZA’s Grand National Tour, and Post Malone and Jelly Roll’s Big Ass Stadium Tour.
Consolidation fourth-quarter revenue dropped 2% to $5.68 billion as concerts revenue dipped 6% to $4.58 billion and ticketing and sponsorships and advertising grew 14% and 10%, respectively. Fourth-quarter AOI fared better, however, rising 35% to $157.3 million despite concerts AOI falling 16%.