RZA Is the ‘Heart’ of PowerBeats Pro 2 Campaign Starring A-List Athletes: Shop the New Earbuds Here

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To help launch the Powerbeats Pro 2 earbuds, Beats assembled the infinity stones of sports icons — LeBron James, Lionel Messi and Shohei Ohtani — for a motivational new campaign titled “Listen to Your Heart.” If that wasn’t enough star power to convince you to grab these impressive fitness-focused headphones and immediately go on a three-mile run, the video also features rap legend RZA as “the heart” narrating throughout.

Move over, Morgan Freeman: Wu-Tang Clan leader RZA delivers a powerful voice-over highlighting the powerful connection between passion, performance and heart as the video explores the respective journeys of each superstar athlete.

In a statement launched with the campaign, Messi reveals, “Even though we come from different sports, what connects us is our shared passion to perform at the highest level. This campaign reflects how true power comes from the heart—how we’ve all used that inner drive to fuel our journeys and push ourselves throughout our careers.”

After almost five years since the launch of their original Pro earbuds, Beats have finally released the highly-anticipated Powerbeats Pro 2. The upgraded headphones are more fitness-focused, with a sleeker build and tons of enhanced fitness tech including a heart rate sensor, advanced active noise cancellation, IPX4 water and dirt resistant, 45 hours of battery life, and Apple’s impressive H2 chip, which is also included in the brand’s AirPods line.

Listening to music is still at the heart of these Beats earbuds. The Powerbeats Pro 2 has a redesigned acoustic architecture and upgraded venting to enhance your sound and comfort, alongside personalized spatial audio with dynamic head tracking to fully immerse you in your music. They also feature adaptive EQ that continuously scans your specific ear shape to optimize your listening experience in real time.

“I’ve been a huge fan of the Powerbeats line since it first launched, and seeing it evolve into the new Powerbeats Pro 2 is incredible,” LeBron James says in a statement. “Music has always been a key motivator in my training, and these earphones take an already iconic product to the next level.”

The Powerbeats Pro 2 come in a variety of colors, including jet black, quick sand, hyper purple and our favorite, electric orange. Releasing for $249.99, grab a pair of the new Powerbeats Pro 2 on Apple’s site now.

Check out the motivational “Listen to Your Heart” campaign video starring LeBron James, Lionel Messi, Shohei Ohtani and RZA below.

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