Searches For Flare Jeans Skyrocket After Kendrick Lamar’s Super Bowl Performance
Written by djfrosty on February 10, 2025
Source: Gregory Shamus / Getty
Super Bowl LVIII was jam-packed with exciting moments that will live rent-free in our heads for an extended period. While the game is centered around the actual sporting event (congrats to the Philadelphia Eagles for their 40-22 victory over the Kansas City Chiefs), the fashion is what we come to see. From Kendrick Lamar’s riveting performance in swaggy Celine flare jeans to Serena Williams’s chic halftime cameo, Super Bowl LVIII did not disappoint.
Kendrick Lamar and His Flare Jeans were the Moment
Since the announcement was made that Kendrick Lamar would headline the Super Bowl LVIII halftime show, fans were giddy with anticipation for his performance, hoping he would bust out with his popular diss track, “Not Like Us.” Not only did the Compton, CA native boldly execute his now-historical track, but he also made a fashion statement for the men with his Celine flare jeans that proved the rapper is not only a style risk taker, but it also showed that men can venture outside of their usual masculine regalia- and it works. Lamar paired his statement jeans with a custom Martine Rose jacket and Nike DT Max 96 sneakers.
According to Google Trends data, searches for bell bottoms soared by 2,292%, and “flare jeans” searches jumped by 438%. Kendricks look which consisted of a varsity jacket also saw a spike in searches by 197%.
Serena Williams’ Snazzy Cameo
The world wasn’t ready for Serena Williams’ surprise appearance during Super Bowl LVIII halftime, but it was everything we needed! The champ lit up the stage C—walking in a blue Nike skirt set that consisted of a cropped jacket and a tennis skirt. Her textured tresses added the pizazz to her cool outfit as she bounced around on the stage, giving Black Girl magic.
Williams’ hairstylist, Angela Meadows, went the extra mile to ensure the mogul’s hair was spotlight-ready and that every strand stayed in place as she bounced around the stage. “We wanted a statement style that would be a showstopper for Serena’s surprise dance moment with Kendrick Lamar but also hold up against the wind and possible humidity of New Orleans for the big game. The game changer was Wella Professionals Ultimate Smooth Miracle Oil Serum that set the whole look keeping the curls in place without any frizz!” said Meadows.
SZA’s Custom Performance Look
SZA sizzled on the stage with Lamar in a custom Born x Raised red leather work shirt embroidered with “Lana” (from the deluxe version of SZA’s SOS album) and a “CRYBABY” leather jacket also by the brand. The singer complemented her outfit with a custom leather and fur belt by Luis Cendejas and custom Converse shoes.
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Searches For Flare Jeans Skyrocket After Kendrick Lamar’s Super Bowl Performance
was originally published on
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