Too Short & E-40 Drop New Single Ahead of 2025 NBA All-Star Game
Written by djfrosty on February 6, 2025
Source: handout / Golden State Entertainment
The NBA All-Star Game is hitting The Bay and in celebration, the Golden State Warriors’ record label Golden State Entertainment is releasing a collection of songs from Bay Area artists including two legends. E-40 and Too $hort dropped a new single, “Had To,” from the upcoming For The Soil, led by Bay Area rapper and producer P-Lo, which comes out on Feb 12.
“‘Had To’ and ‘For the Soil’ represent a journey of passion, creativity, and connection,” said P-Lo in a statement. “It’s been an amazing experience collaborating with E-40 and Too $hort to create this track. Golden State Entertainment and the Warriors are leading the way in bridging music and sports, and I feel honored to have worked on this track with them. Bringing this vision to life with such legends and tying it to a team and culture I deeply admire has been unforgettable.”
Golden State Entertainment is the first record label owned by an NBA team. According to their website, GSE “produces compelling documentaries, drops cutting-edge music, and hosts events and experiences to tell the stories of those who shape and move culture around the globe.”
The label is headed by David Kelly, GSE’s Chief Business Officer and Former Executive Vice President of A&R for Def Jam Recordings and Executive Vice President for Capitol Music Group, No I.D.
Besides E-40 and Too $hort’s “Had To,” For the Soil also features Larry June, Kamaiyah, Saweetie, LaRussell, G-Eazy, thúy and YMTK on a track called “Players Holiday.”
“P-Lo, $hort, and I had to drop this one for The Bay,” said 40 Water in a statement. “‘Had To’ is that real player’s anthem, straight from the soil to the stars, so it’s only right we bring the energy!”
The 2025 NBA All-Star Game goes down February 16, 2025 and it will be the fourth time the Warriors will host the game and the first time since 2000. The game will be televised nationally by TNT for the 23rd and final consecutive year. It will return to NBC (which aired the game for 11 years prior to TNT taking over coverage) next season.