DJ Mustard & HEINZ Collab On A New Limited-Edition Mustard
Written by djfrosty on February 3, 2025
Source: Courtesy of Heinz / Heinz
Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over the world, and we aren’t mad one single bit.
Source: Courtesy of Heinz / Heinz
Mustard and HEINZ have struck a deal that will lead to a limited-edition Mustard x Mustard condiment, which makes perfect sense and honestly should’ve been done quite some time ago. The collaboration was revealed during the Grammy Awards last night (Feb. 2) and will mark the first time that HEINZ has co-created a new mustard recipe in the U.S. and will be the first new mustard the brand has released in a decade. This is a great look for everyone involved. We just wonder what kind of ingredients Mustard put together for his new mustard.
“This collab coming to life is a big deal and something that has been decades in the making for me,” said Mustard said in a statement. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
So you know it’s real, the producer has been bestowed with the title of Chief Mustard Officer, with exclusive recipes, and events to be schedules across the year.
We’re not gonna lie, we can’t wait to throw some Mustard mustard on a glizzy at a BBQ as soon as the weather warms up.
Are y’all looking forward to taste testing the new Mustard mustard when it drops? Will there be some kind of resale value to this?
Check out the announcement below and let us know if you’ll be giving the remixed mustard by Mustard a try in the comments section.