Watch Cher’s Time Travel Trip to the ’80s Go Terribly Wrong in Hilarious Commercial

Cher finally found a way to turn back time — but it isn’t exactly what she was hoping for. In a hilarious new commercial for Uber Eats that premiered in Australia, a mysterious time machine is delivered to the superstar’s doorstep just as she’s listening to her own 1989 smash “If I Could Turn Back Time.” Cher immediately knows where she wants to go — “Take me back to the ’80s,” she tells the device — but instead of the 20th century, she ends up in the 1680s.

When she arrives in the middle of a colonial settlement, it’s hard to say who’s more confused: Cher or the locals, who take note of her futuristic appearance and accuse her of being a witch. “I’m not a witch — I’m an icon!” she says in futile protest, with the villagers proceeding to burn her at the stake.

Moral of the story? The food delivery service should strictly be enjoyed as a thyme machine, not a time machine.

In a statement about the project, Cher said, “I get approached to do commercials all the time – but the creativity and hilarity that Uber Eats presented appealed to me right away.”

“I am really proud of the final product,” she added. “I sincerely hope Uber will get me back my boots.”

The commercial is just the latest endeavor Uber Eats has rolled out ahead of the 2025 Super Bowl. Charli XCX recently defined football positions in club terms and played a game of “We Listen, But We Don’t Judge” with Martha Stewart for the company, and on game day, the pair will costar with Matthew McConaughey in an ad that’ll air during the Kansas City Chiefs vs. Philadelphia Eagles broadcast Feb. 9.

Watch Cher turn back time to the 1680s above.