John Summit, Grupo Frontera & Koe Wetzel to Headline Billboard THE STAGE at SXSW 2025
Written by djfrosty on January 29, 2025
Billboard is making its way back to South by Southwest in Austin, Texas, for three star-studded concerts from March 13 to 15.
Billboard THE STAGE at SXSW will take place at the the iconic Moody Amphitheater at Waterloo Park, and will kick off Thursday (March 13) with a performance by Texas native and country superstar Koe Wetzel. The fun continues Friday (March 14) when Música Mexicana stars Grupo Frontera — also Texas born and raised — take the stage. The final evening, Saturday (March 15), is presented by Carnival Cruise and will feature a high-energy performance from dance music artist John Summit.
More performers will be announced in the coming weeks.
Carnival Cruise Line will provide pedicabs to transport guests to and from THE STAGE, and will also host a one-of-a-kind Celebration Key experience in The Paradise Zone that features a tropical-themed bar, a snack cart and custom photo opportunities. Additionally, Azzaro Parfums is hosting an immersive fragrance sampling station.
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“Billboard has always been at the forefront of celebrating the artists and moments that shape the global music landscape, and this year at SXSW, we’re continuing that tradition with a unique concert series that highlights the diversity of today’s music scene,” Hannah Karp, Billboard’s editorial director, said in a press statement. “From country to Música Mexicana and electronic dance music, Billboard THE STAGE will bring unforgettable live performances to Austin to enhance the SXSW experience and connect music fans with the artists they love.”
Moody Amphitheater at Waterloo Park will host a ticket pre-sale for all three days of the event starting on Thursday (Jan. 30) at 9 a.m. CT using an exclusive venue code. General admission tickets go on sale the next day via Ticketmaster here at 9 a.m. CT, with a number of tickets reserved for existing SXSW Platinum and Music Badge holders, as well as SXSW Music Festival wristband holders.
Billboard is also partnering with REVERB again to provide a lucky music fan with the chance to win an all-expense-paid VIP trip to SXSW. Participants can enter to win by making a donation to REVERB through Prizeo, which will support REVERB’s Music Decarbonization Project, which works to reduce carbon emissions within the music industry. The prize also includes a meet-and-greet with Koe Wetzel, side-stage viewing, round-trip airfare for two, three nights of hotel accommodations and a signed merch pack. To enter the contest, visit prizeo.com/Koe.
Billboard will report live throughout SXSW. Be sure to follow along on billboard.com and on social media (@billboard) for the latest news and announcements.
Billboard’s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.