Short & Sweet: Ally Brooke Launches JCPenney Clothing Collection Designed for Petite Frames

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Ally Brooke has a new collaboration up her sleeve and the singer says it’s lowkey one of the favorite projects she’s ever worked on.

Brooke has teamed up with JCPenney on a new clothing collection focused on petite fashions and figure-flattering fits. Dubbed the Bold Elements x Ally Brooke collection, the line includes dresses, tops, pants, suits, jackets and accessories in “misses,” petites and plus sizes. There are 29 pieces in total with with prices starting at $30.

Brooke says she was inspired to create the collection after having trouble finding pieces that fit her body type. In her “Finding Your Harmony” memoir (which was released in 2023), Brooke revealed that she was “incredibly self-conscious” during her time with Fifth Harmony. In a new interview with Rolling Stone, she adds that a lot of her outfits during that period made her feel awkward and unflattering, adding that she “would have loved to have my Bold Elements by Ally Brooke line back then.”

The new collection includes everything from figure-flattering wrap dresses and flirty prints, to fashion-forward trench coats and wide-leg pants. The styling is a mix of boho chic and European flair, with affordable price points (everything is under $120).

“At 5’0”, I know firsthand how being petite has its challenges, especially in the entertainment industry and in positions of power,” Brooke says in a statement. “I have often been overlooked, whether because of my stature or my identity as a Latina woman. I’m proud to partner with JCPenney to launch this collection because I want every woman to feel empowered and confident with fashion that fits – no matter her size or identity.”

JCPenney, meantime, says the line is designed to bring out the “Big Fashion Energy” in everyone.

“Inclusivity has always been a top priority for JCPenney, and we’re excited to deliver on that promise with this new collection, specifically tailored to petite women – who are often left out of fashion spaces and conversations,” says Marisa Thalberg, Catalyst Brands’ Chief Customer and Marketing Officer.

The Bold Elements x Ally Brooke collection is only available for a limited time so fans should snag the pieces while they can. Shop the collection online at JCPenney.com.

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