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10 Things Beyoncé Might Announce on Jan. 14

Written by on January 8, 2025

From a new album to a new tour, Billboard tries to deduce what Queen Bey’s mysterious announcement will entail.

Immediately following her Cowboy Carter-centric NFL Christmas Day halftime show, Beyoncé shared an enigmatic teaser across her official social media pages.

The teaser finds Queen Bey in gold and white attire atop a white horse that just might be the same one from her controversial Cowboy Carter album cover. As mariachi horns blast in the background, Beyoncé waves an American flag in a circle before laying it down behind the horse and staring directly into the camera. The date “1.14.25” then flashes across the screen in notably gothic, blood-red typography.

As fantastic as the Beyoncé Bowl was between its eye-popping guest appearances (Shaboozey! Post Malone! Blue Ivy!) and extravagant production, this new teaser quickly subsumed the Beyhive. Since the trailer’s release, Beyoncé fans and casual listeners alike have spent weeks formulating different theories about her upcoming announcement. Could it be a new album? Or a new tour, perhaps? We know that there is still one more act left in the trilogy that began with 2022’s four-time Grammy-winning Renaissance; we also know that Beyoncé has yet to release any official visuals for either Renaissance or Cowboy Carter, save a Halloween and Get Out the Vote-themed “Bodyguard” short.

A master of secrecy, who popularized the surprise drop with her landmark eponymous 2013 LP, it’s highly unlikely that we get any more details about this announcement before Jan. 14. Given the date — it’s conspicuously ahead of Inauguration Day (Jan. 20), the Grammys (Feb. 2) and the Super Bowl (Feb. 9) — this announcement is probably something major and likely something music-related.

With just one week until Beyoncé finally speaks, Billboard has ranked 10 possible announcements — from least to most exciting.

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