Apple To Cease Production of Ridiculously Expensive Vision Pro Headset That No One Bought, Report
Written by djfrosty on January 3, 2025
Source: Apple / Apple Vision Pro
This news shouldn’t shock anyone, but many people did not spend $3,500 on the Apple Vision Pro headset, and now, reportedly, the company that Steve Jobs built is sitting on a stockpile of the device and will no longer be producing it.
According to a report by The Information, initially published in October 2024 and broken down by Kotaku, Apple supplied enough parts for 500K Vision Pro headsets in October but only sold around 370K units.
The failure to meet sales estimates meant that “tens of thousands of undelivered parts” were sitting in the warehouse and would no longer be needed.
The report states that Apple has manufactured enough parts to meet the Vision Pro’s expected lifetime sales, which fell short of initial projections.
Eurogamer points out that the current numbers align with a report published by the UK Financial Times last summer, where components suppliers claimed they expected to make fewer than 400k units.
Per Eurogamer:
That same report claimed Apple had significantly scaled back its internal sales targets for the headset due to production difficulties, after previously expecting at least 1m sales in 2024.
Apple has reportedly struggled to easily produce the Vision Pro’s two micro-OLED displays for each eye, as well as the device’s outward facing lens.
Welp.
Apple Should Have Saw This Coming
The writing was on the wall when Apple unveiled the Vision Pro. During the reveal event, a video of the crowd reacting to the $3,500 price tag immediately went viral, and should have let the tech selling the device would not be as easy as pushing a yearly iPhone model on its loyal customers.
While it was a valiant attempt, Apple took amassivee swing in the market with its spatial computing device but couldn’t compete with Meta, which has found a sweet spot with the $300 to $500 price points for its Meta Quest headsets.
Apple is still reportedly working on a much more affordable version of the Vision Pro, but based on this news, we don’t expect to see it any time soon.