Nicki Minaj, Missy Elliott & More Lead Banner Touring Year for Women in Hip-Hop
Written by djfrosty on December 16, 2024
For the first time in Boxscore history, four female rappers land among the year’s top 100 touring artists. Further, women rappers outnumber male rappers for the first time on the all-genre list. Nicki Minaj (No. 30), Doja Cat (No. 61), Missy Elliott (No. 70), and Megan Thee Stallion (No. 76) finish on the year-end Top Tours chart, while closing at Nos. 2, 5, 6, and 7, respectively, on Top Rap Tours.
This year marks the first year with more than one female rapper among the top 100, let alone four. In fact, there had only been four instances of women in hip-hop ever making the all-genre list, dating back to the first year-end roundup in 1991.
Salt-N-Pepa did it first, at No. 53 in 1994 with a gross of $3.9 million, according to figures reported to Billboard Boxscore.
Five years later, fresh off five Grammy wins for her R&B-rap-hybrid The Miseducation of Lauryn Hill, the titular rapper was No. 43 with $7.1 million.
Then, two of this year’s group made their debuts: Missy Elliott in 2004, as a co-headliner alongside Beyoncé and Alicia Keys on the Verizon Ladies First Tour ($21.8 million), and Nicki Minaj in 2015 on The Pinkprint Tour ($15.5 million).
That means that representation for female rappers across 34 year-end editions has doubled with just this year’s tally. This count excludes year-end appearances by pop and R&B acts who occasionally rap, such as Beyoncé, Lizzo or SZA.
2024 goes down as a banner year for the touring industry overall, with record grosses surpassing $9 billion among the top 100 artists. And amid that enormous success, rap makes up a bigger piece of the pie than ever before, responsible for 5.7% of those dollars, up from 2.7% last year. The genre’s seven tours in the top 100 matches 2019’s high and improves upon last year’s count of three. Nicki, Doja, Missy and Megan made that possible, not only disrupting hip-hop’s gender monopoly — it’s been nine years since a woman was among rap’s top-100 finalists — but taking over and pushing hip-hop over the edge, outnumbering male rappers for the first time on the all-genre list. Travis Scott (No. 15), $uicideboy$ (No. 48) and 50 Cent (No. 49) round out rap’s representation on the chart.
Minaj is No. 30 on Top Tours with $99.8 million and 712,000 tickets, marking all-time highs for year-end rank, gross and attendance among female rappers, barely outdoing the No. 31 finish for Elliott’s Verizon co-headline 20 years ago. Notably, the Pink Friday 2 World Tour continued beyond the confines of the 2024 tracking period (Oct. 1, 2023 – Sept. 30, 2024), finishing in mid-October with a final gross of $108.9 million from 788,000 tickets, making it the first tour by a female rapper to cross the nine-figure milestone.
Doja Cat and Megan Thee Stallion each made their mark on their debut arena tours. Both acts experienced major breakthroughs in 2020 while concert venues were closed due to the COVID-19 pandemic. They scored their first No. 1s on the Billboard Hot 100 just two weeks apart, as “Say So,” hot off a remix with fellow arena titan Nicki Minaj, topped the chart dated May 16, 2020, and “Savage,” boosted by a re-up with rare rap verses by Beyoncé, hit the summit on May 30.
Doja and Megan’s tours reported earnings of $46 million and $40.2 million, respectively, both primarily in the U.S. and Canada, with a sprinkle of European headline shows.
This year also marked the first solo headline tour for Missy Elliott, though it comes nearly 30 years after her debut studio album. Though she wasn’t a road warrior, she amassed major chart success, with six top 20 albums on the Billboard 200 and 10 top 10s on the Hot 100 from 1997-2005.
Beyond hip-hop’s year-end elite, a small handful of female rappers provide promise for the years to come. Ice Spice sold thousands of tickets in Boston, Oakland, and Washington, D.C., while Sexyy Red graduated from clubs last fall (972 tickets in Boston; 1,580 in Richmond, Va.) to arenas, approaching 10,000 tickets in Fort Worth, Texas (9,703 at Dickies Arena on Aug. 30), and Brooklyn (9,631 at Barclays Center on Sept. 17). GloRilla, with eight Hot 100 hits this year, spent hot girl summer as direct support on Megan Thee Stallion’s sold-out trek.
Nicki Minaj, Doja Cat, Missy Elliott and Megan Thee Stallion grossed a combined $227.8 million from 1.7 million tickets across 148 shows in the 2024 tracking window.