Shaboozey Goes Out of ‘His Comfort Zone’ For 2024 BBMA Performances Presented by Marriott Bonvoy: Watch

This article is presented by Marriott Bonvoy.

Shaboozey celebrated his year of success with high energy performances at the 2024 Billboard Music Awards (BBMAs), presented by Marriott Bonvoy, and we have your behind the scenes pass to the spectacle. 

“I’ve never done anything like this, but I’m excited for it,” the chart-topper told Billboard ahead of his performances at W Hollywood, part of Marriott Bonvoy’s portfolio. “I’m usually a rugged environment sort of guy but this elevated look is just taking me out of my comfort zone and I’m just excited to see how it all comes together.” 

For the show’s opening number of “Tipsy (A Bar Song),” viewers caught a glimpse of the exterior rooftop at W Hollywood, which featured a massive billboard with the breakout star inside of the venue and eventually brought them into the hotel. From there, the star walked down a grand staircase as a spectacle of back-up dancers and even some crowd participation filled the number. Later on, he followed up the performance with an intimate offering of his single, “Highway,” which is featured on his album, Where I’ve Been, Isn’t Where I’m Going.

As explained by Carly Van Sickle, Sr. Director of Global Brand Marketing for W Hotels, W Hollywood was the perfect destination for Shaboozey’s performances. “It really sits at the intersection of where the energy of Hollywood and the music scene meet and collide,” she said. Meanwhile, Ben Mor, the director of the star’s performance, explained why he enjoyed collaborating with the star on his performances, saying, “Working with an artist like Shaboozey is great because he knows how he wants to be presented and has a really strong sense of style.”

During the ceremony, he nabbed three honors for his breakout hit, “A Bar Song (Tipsy),” including Top Country Song, Top Selling Song and Top Song Sales Artist.

Unique among music award shows, the Billboard Music Awards winners were selected by year-end performance metrics on the Billboard charts, the music industry’s ultimate authority and data-driven measure of success. Eligibility dates for this year’s awards were aligned with Billboard’s Year-End Charts tracking period, which measured music consumption from the charts dated October 28, 2023 through October 19, 2024.

The “2024 Billboard Music Awards” is presented by Marriott Bonvoy, Marriott International’s award-winning travel program and portfolio of more than 30 hotel brands and 10,000 destinations. Marriott Bonvoy members had exclusive access to attend six different BBMAs performances through Marriott Bonvoy Moments. 

Follow the BBMAs on Facebook, X, Instagram, TikTok, Threads and YouTube to join the conversation with #BBMAs and get the latest news and updates at BillboardMusicAwards.com and billboard.com.

Related Images: