Taylor Swift’s The Eras Tour Wraps as First Tour to Pass $2 Billion in Sales
Written by djfrosty on December 9, 2024
On Sunday night (Dec. 8), Taylor Swift played the last of 149 shows on The Eras Tour. As reported earlier Monday, the record-setting trek grossed more than $2 billion and sold over 10 million tickets: $2,077,618,725 and 10,168,008, respectively, to be exact.
The news was first reported by The New York Times.
Without qualification, The Eras Tour is the highest-grossing tour of all time, by artists of any genre, and from any era in music history. If compared to data officially reported to Billboard Boxscore, it is the biggest tour ever by an unthinkable distance of more than $900 million, blasting past Coldplay’s Music of the Spheres World Tour (2022-ongoing) – the only other tour to gross more than $1 billion – by a margin of almost two-to-one.
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Even before The Eras Tour was announced, Swift was one of the most successful touring acts of her generation. Dating back to her first reported solo headline show at Sovereign Performing Arts Center in Reading, Pa. (April 6, 2007), she has grossed $3 billion across her career, when adding The Eras Tour’s sum to officially reported data for her prior tours to Billboard Boxscore.
Previously, her biggest tour – according to Billboard Boxscore – came when Swift brought in $345.7 million and sold 2.9 million tickets on 2018’s Reputation Stadium Tour, marking a 38% leap from the earnings on 2015’s The 1989 World Tour. The Eras Tour multiplies her prior best more than six times over.
The Eras Tour kicked off in Glendale, Ariz. on March 17, 2023. If the tour hadn’t already made a seismic impact just via its announcement, the actual performances sent Swift from superstardom to the stratosphere. The friendship bracelets, the surprise songs and all of Swift’s eras took over, sparking major economic booms in every city she visited and hysteria among Swifties around the world.
By August 9, 2023, Swift had released her re-recording of Speak Now (July 7), announced the re-recording for 1989 and wrapped the tour’s first U.S. leg. Quickly after, she played her first shows ever in Mexico with four nights at the capital’s Estadio GNP Seguros (then known as Foro Sol), followed by nine shows in South America.
In February 2024, Swift took her talents to Asia and Australia, but not before she won her record-setting fourth Grammy for album of the year for Midnights and announced her next new studio album during an acceptance speech. That one – The Tortured Poets Department, released April 19 – arrived while on break from tour, and once again, set a new career-peak with a debut week of 2.61 million equivalent album units earned in the U.S., according to Luminate, and the entire top 14 on the Hot 100. On the current, Dec. 14-dated edition of the Billboard 200, the set returns for a 16th week at No. 1 on the back of a physical release of the album’s deluxe Anthology version, sold exclusively at Target.
In May, Swift took on Europe, with 48 shows across the continent. While Tortured Poets spent most of the summer atop the Billboard 200, The Eras Tour continued its blistering pace, including eight nights at London’s Wembley Stadium.
Finally, Swift returned to North America for three shows each in Miami, New Orleans, and Indianapolis, plus six in Toronto and one last weekend in Vancouver.