Rubén Blades Partners With Virgin Music Group for ‘Next Chapter’

Panamanian singer-songwriter Rubén Blades has signed a global partnership with Virgin Music Group, Billboard has learned. The indie artist, who releases music under his own label Rubén Blades Production, was previously with AWAL. This new deal with Virgin sets him up for the “next chapter in his legendary career,” states a press release.

One of the most influential and revered Latin artists of all time, Blades – whose career spans over five decades – is known for music that is both poetic and socially conscious and rooted in storytelling. A key figure in the New York salsa revolution during the 1970s, Blades has dedicated his career to propelling Afro-Cuban music.

The “Pedro Navaja” singer was honored with the Latin Recording Academy’s Person of the Year in 2021, he also won album of the year award for SALSWING! at the Latin Grammys that year.

“Rubén Blades has built an incredible legacy in Latin music as a trailblazer, pushing artistic boundaries and cultural change. We look forward to working with him on the next phase of his illustrious career and furthering his legacy with new audiences around the world,” Víctor González, president of Latin America and Iberia for Virgin Music Music Group, said in a statement.

Overall, Blades – also an actor who played the role of Daniel Salazar on Fear the Walking Dead – has won 12 Grammy Awards and 11 Latin Grammys. This year, he’s a two-time nominee at the 25th annual Latin Grammys where “Aún Me Sigo Encontrando,” his collab with Gian Marco, is up for song of the year and his latest album, Siembra: 45° Aniversario (En Vivo en el Coliseo de Puerto Rico, 14 de Mayo 2022), is up for best salsa album. The ceremony takes place Thursday (Nov. 14) in Miami.