R&B/Hip-Hop Fresh Picks of the Week: J.I the Prince of N.Y, Ella Mai, BabyTron & More
Written by djfrosty on November 4, 2024
Between the Election Day (Nov. 5) and the 2025 Grammy nominations reveal (Nov. 8), the week ahead promises to be one of the busiest in recent memory. The worlds of hip-hop and R&B are sure to be central to both of those events, but major cross-generational news has already made this week a heavy one.
According to his publicist, Quincy Jones, a 28-time Grammy-winning giant across entertainment, passed on Sunday night (Nov. 3) at his Bel Air home surrounded by his family. The producer behind Michael Jackson’s historic LP as well as iconic films such as The Wiz and The Color Purple, Jones’ contributions across music, film, television, and music journalism are immeasurable and his impact will continue to be felt for generations to come.
The news of Jones’ passing comes just days after the shocking conclusion to Young Thug‘s highly-publicized criminal trial. The Hot 100-topping rapper was sentenced to 15 years probation and no prison time after pleading guilty in the long-running case accusing him of leading a violent Atlanta street gang. The decision rocked the hip-hop world, with everyone from Sexyy Red to T.I. reacting to the news. R&B singer Mariah the Scientist, Thugger’s girlfriend, even skipped out on one of her shows on Latto’s Sugar Honey Iced Tea tour to go spend some time with her man.
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With Fresh Picks, Billboard aims to highlight some of the best and most interesting new sounds across R&B and hip-hop — from Jordan Hawkins’ rollicking ode to a “Love So Good” to Big Moochie Grape and Key Glock’s latest link-up. Be sure to check out this week’s Fresh Picks in our Spotify playlist below.
Freshest Find: J.I the Prince of N.Y, “Get to Know Me”
Nearly a decade after he first appeared on The Rap Game, J.I the Prince of N.Y is still dropping heat. The Brooklyn emcee is always good for a track that seamlessly blends emotional vulnerability with New York braggadocio, and “Get to Know Me” is another winning addition to his catalog. “I know you brushing off ya pain, if you afraid to fall in love can you at least try to love me coldly/ You used to tell me bout ya day, now we dancing in the rain, do you really wanna get to know me?” he somberly sing-raps over a downcast R&B-inflected trap beat, courtesy of DopeBoyz and Buckroll Beats. “Get to Know Me” clearly positions J.I in the lane of A Boogie wit da Hoodie — and, in turn, the legacy of NY rap ballads (shoutout LL Cool J) — but his wordy hooks and stream-of-consciousness verses push him somewhere slightly different. J.I’s new track plays like a rambling apology, sometimes a pre-emptive atonement and other times he knows he’s already too late.
Nippa, “Pride”
London native Nippa has been steadily making waves on both sides of the pond with his slinky mixture of rap and R&B for some time now. “Pride,” a sultry Afrobeats-influenced ode to letting your guard down and giving into love, deserves to be his biggest hit yet. Over lovelorn guitar and a drum pattern that begs every waist in the room to start wining, he sings “Wonder if I try/ Take off my disguise/ Wonder how it feels to be you/ Feeds my ego, play and pick two.” The Louddaaa-helmed track is quite short, which perfectly positions it for endless remixes and extended version to further build out its atmospheric vibe.
Jordan Hawkins, “Love So Good”
Between Leon Thomas’ stunning Mutt LP and the ever-growing rumors of an impending rock album from Beyoncé, the union of rock and R&B has been growing notably stronger this year on the mainstream level — and North Carolina native Jordan Hawkins has something to say. “Love So Good,” a brash, raucous amalgamation of soul, rock, and gospel is a beautiful breath of fresh air. Beginning at the very apex of his falsetto, Hawkins tears through his ode to a life-changing love with an impassioned vocal performance that peppers his slight drawl with histrionic growls, effortlessly matching the rousing energy of the track’s instrumentation. Not too shabby for Hawkins’ first solo single of 2024.
Big Moochie Grape & Key Glock, “Manifest”
Big Moochie Grape is back. The Memphis rapper returned with his Eat or Get Ate 2 sequel project on Halloween. It’s a Paper Route Empire affair on “Manifest” with BMG calling on PRE honcho Key Glock for the braggadocious “Manifest.” Big Moochie manifested this life of luxury with some potent “za” in his pocket and $300,000 worth of ice around his neck. For him, it was always about the dollar signs. “All of these cap-a– rappers trying to fit in,” he raps over Bandplay’s cinematic production. “All I want is money, I don’t need friends.” Glock takes the baton and slows down the pace to balance out Big Moochie’s fervor.
BabyTron, “Nightmare On Yo Street”
Instead of Nightmare on Elm Street, BabyTron’s bringing a nightmare right to your block. With spooky season in full swing, Babytron adds to the terror with “Nightmare On Yo Street.” The Detroit rapper has carved out his own lane with a signature flow that feels like he’s talking directly to you while punching in every haunting bar. “This a f–king gun fight/ Why you bringing a knife,” he asks from the middle of a creepy cemetery in the official visual. It’s a welcomed addition to any ghostly playlist as BabyTron heads into his Tronicles album dropping on Friday (Nov. 8).
Ella Mai, “One of These”
An artist like Ella Mai wouldn’t typically appear in this column with hits on her resume, but “One of These” is an exception to the rule. The British singer may have found her next radio smash with the romantic tribute to her boyfriend and Boston Celtics forward Jayson Tatum. Mustard samples Timbaland’s hollow bounce from CeeLo Green’s “I’ll Be Around” while Ella Mai implores women to get them “One of These.” “Wake up in the morning, he got flowers at my feet,” she sings. Although — there’s just not many 20-something-year-old NBA stars walking the earth who could already waltz to the Hall of Fame.