Betty Who’s Inner Light Shines on New e.l.f. Campaign: ‘It’s About Trying to Accentuate Who You Are’
Written by djfrosty on November 4, 2024
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Betty Who is turning her uplifting ’80s infused pop music into the ultimate beauty tool through a new campaign with e.l.f. Cosmetics. The two teamed up to release a Get Ready With Me album featuring a mix of artists including Who that promises to only bring inspiring vibes as you complete your going out makeup looks — and the 33-year-old opened up about her makeup secrets.
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Her single off the album titled “Wings” doesn’t just aim to help you bring out your “inner light,” but acts as a bridge between beauty and music. The “Somebody Loves You” singer can relate to the messaging herself especially when reflecting on early in her career; when she while exploring stage makeup and discovering what techniques stuck with her the most.
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“A winged eyeliner was the only thing I knew how to do, really, that seemed impressive to me at the time” she says in an interview with Billboard.
Her eyeliner of choice? E.l.f.’s H20 Proof Eyeliner Pen, which is under $15 and features a precision felt tip to easily go from thin to thick lines.
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e.l.f. H2O Proof Eyeliner Pen
As you craft your wing or simple line across the lid, the eyeliner’s formula is quick-drying to avoid any smudging. Plus, its vitamin-infused ingredients will help nourish your lash line for practically all-day wear.
While there are many eyeliner techniques that claim to be the best, for the star, the secret to crafting the perfect winged eyeliner is knowing your eye shape.
“Whether it’s like my eyes are hooded, so it will look different on my eye than it will on my best friends,” she says. “And I think that it’s such a fun way to experiment and explore your self-expression through makeup. My individual wing is something that I’m always experimenting with and trying to get closer and closer to being the perfect eyeliner.”
It’s not just the skills she looked to hone in on though, the “Ignore Me” singer’s relationship with makeup has evolved over time shifting from a tool she relied on the daily, to a form of art that she uses to emphasize her natural beauty.
“I don’t have to put on a huge eyelash to feel like I’m allowed to be out in the world,” she says. “Instead of trying to change who you are, it’s about trying to accentuate who you are and it took me a little while to figure that out.”
Keep reading to shop some of her favorite makeup in addition to her holiday gifting picks.
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e.l.f. Glow Reviver Lip Oil
Right now, the makeup product that Who is “obsessed” with happens to be the brand’s viral lip oil. Not only has it been considered a dupe for Dior’s popular lip oil, but comes with a nourishing formula that helps hydrate lips while providing a hint of color. For the singer especially, she finds it enhances her makeup saying she finds it brings “everything else to life.”
“That’s one of my favorite products to use on stage and just in life in general,” she says. “I think I have six of them now, and there’s one in every bag that I own just waiting for me to take out into the world.”
And when she’s performing on stage, Who has been experimenting with e.l.f.’s Power Grip Prime, which she claims is the primer “meant to keep everything on your face.”
“No matter what, I’m a sweaty little girl, I’ll tell you what,” she explains. “Because we dance so much, I often feel like I come off stage and I’ve done my best to keep [makeup] on my face. But if both my eyelashes are hanging on, I am very, very happy.”
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e.l.f. Power Grip Primer
The formula has gone viral for its long-lasting capabilities with more than 30,000 Amazon shoppers having purchased the primer this month. Using a gel-based formula, it aims to go on clear without clogging pores making it a universal shade to prep your skin with.
While the above makeup products make ideal celeb-approved beauty tools, Who also dropped a couple of gift picks for anyone looking to pick up a Betty Who-approved gift for the fan in your life.
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ETSPIL Embroidery Kit for Beginners (3-Pack)
One of the singer’s best gifts she’s ever surprised someone with was handmade cross-stitched picture from her and her best friend’s favorite movie The Swan Princess.
“That was one of my favorite gifts I’ve ever given because it took me so long, and it ended up being really cute,” she tells.
If you’re new to the craft, this embroidery kit comes with three different pieces that you can cross-stitch a picture onto as well as all the possible tools you’ll need. Included are different sized needles, thread and a stitch ripper in addition to step-by-step instructions.
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Hyperice Normatec 3 Compression Boots
The songwriter still treasures a pair of compression boots that her husband got her during her time as Persephone in the broadway musical Hadestown. If you’re looking to splurge on the performer or athlete in your life, these compression boots will help stimulate bloodflow through massage. You can choose from seven different levels depending on your needs while the zip closure makes it easier to get in and out of.
“It has changed my life,” she says. “I wear them all the time, so that was one of the best [gifts] I’ve ever gotten. I was like, this is exactly what I need right now.”
For more product recommendations, check out ShopBillboard‘s roundups of the best gifts for musicians, gifts for singers and music lover gifts.