Hip-Hop Exec Tim Hinshaw Talks Hip-Hop, ‘The Car Test’ in ‘Infinitely Inspiring’ | Billboard

The founder and CEO of Free Lunch agency sat down with Billboard and INFINITI for an intimate interview.

Tim Henshaw:

My name is Timothy Hinshaw, aka Westside Timmy, CEO and founder of Free Lunch Agency. I officially launched Free Lunch Agency in late 2023. Hip-Hop early on was like an outlet. I grew up on the west side of Compton, so I could find a CD, and what they were saying on the songs was stuff that I was going through in my everyday life, right? It was almost like a therapy session. One of my best memories as a kid was my first road trip. My dad had the Infiniti Q45 he loved that car. It was gold. It had the gold BBS’ 96 it was like my first introduction to like a luxury vehicle. My favorite time listening to the music is in the car. The car test is the most important test, I think. I can’t really give an opinion until I hear it in the car. If you don’t refine yourself and get better, you stay in the same spot. I’m a simple person. Being able to wake up with my kids, take them to school, and having premium sound when you’re driving that’s luxury.Some of the first things I remember from the music industry was all the no’s. I was told “no, no, no.” I just don’t accept no. And I think that’s just about how I came up. I’ve seen my mom make a way out of so many different “no” situations, and so you can’t tell me no. I’m gonna figure out a way to get a yes.

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