Revolve
K-Pop Star Jeon Somi Wants You to Embrace ‘Cool Girl Fall’ Vibes in New Campaign With Revolve
Written by djfrosty on October 23, 2024
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Autumn vibes usually equate to oversized sweaters and shackets, but Revolve is campaigning for a new aesthetic this season: cool girl fall. To help the fashion brand spread the message, Revolve tapped who they define as the ultimate “it girl”: K-pop singer Jeon Somi.
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As the first official global brand ambassador for the apparel brand, Somi put together a curated collection on Revolve that spotlights her edgy yet chic aesthetic. The edit launched on Oct. 17 and gives fans and fashion lovers an opportunity to stock up on the K-pop star’s favorite pieces.
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You can expect to find hues of red and black within the collection in addition to a mix of day and night outfits (as well as essential transitional clothing). No matter what vibe you’re looking to put together, the 23-year-old’s favorites are sure to put a high-fashion spin on your outfit whether it’s with a wide-leg jean or statement-making graphic top.
To help you stock up on the “Ice Cream” singer’s most-loved looks, ShopBillboard put together a list of our favorites you can shop below.
Revolve
Bubish Ruby Knit Cardigan
Layering up doesn’t mean ditching style, and this cardigan jacket is the proof. Alongside offering a cozy faux fur oversized collar, the zipper closure is adjustable and features a contrasting smooth material that elevates the sweater. As an added touch of elegance, the design also features balloon sleeves.
Revolve
Jaded London Baby Tee
Go for a more ’90s look with this fitted baby tee that you can pair with mini skirts or low-rise jeans. It features a mesh material that’s lightweight and breathable while the face graphic turns it into a statement piece you’ll always want to show off.
Revolve
Lioness Sofia Mini Dress
Redefine what a little black dress should look like when you throw on this mini dress. Unlike a classic straight hem, this style comes with a curvy bubble design that’ll add a softness to your date night outfit.
Revolve
Steve Madden Smith Boots
Knee-high boots are basically a wardrobe staple, but these Smith Boots bring a high-fashion edge. Rather than a straight and smooth design, the look adds a fold over the bottom portion to give off a more layered appearance.
Revolve
Citizens of Humanity Annina Jean
Refresh your denim collection with a pair of these bestselling wide leg jeans. The waist has a medium rise and features a more loose fit for a casual, relaxed vibe each time you throw them on.
Being asked to be the face of Revolve’s campaign meant a lot to the K-pop singer who took it as an opportunity to bring the brand to her audience.
“I am honored to be their first global brand ambassador and officially introduce REVOLVE to the K-Pop community,” she said in a press release. “Through this partnership, I want to convey my personality through fashion and empower my community to express their individuality. It’s important to me that this collaboration resonates with my fans, creating something they will truly enjoy and connect with. I am always pushing the boundaries of how to engage with my fans, and Revolve is the perfect way to do that.”
For more product recommendations, check out ShopBillboard‘s roundups of the best knee-high boots, cropped puffer coats and matching sets.