Lupillo Rivera Slams Diddy at 2024 Billboard Latin Music Awards: ‘I Take It Personally’

Lupillo Rivera arrived at the 2024 Billboard Latin Music Awards blue carpet making a powerful and direct statement with his outfit. 

Wearing jeans, boots and a black blazer, the Regional Mexican artist also rocked a t-shirt with Diddy’s face and a big, red X over it. It’s a shirt he spontaneously designed himself because he wanted to get his message across. 

“I wore this shirt because I don’t like people playing with the dreams, feelings, and desires of people who are just starting out in the entertainment world,” Rivera says exclusively to Billboard Español. “There are a lot of things like that in this world and we have to put a stop to it. I don’t support anything this man does at all and the truth is that it’s something that shouldn’t happen.”

Sean “Diddy” Combs was arrested in New York on Sept. 16 on federal racketeering and sex trafficking charges. Diddy pleaded not guilty and his attorney, Marc Agnifilo, has maintained his client’s innocence. The hip-hop mogul has repeatedly been denied bond and will remain behind bars until his trial begins in May 2025.

“I take it personally because I am a musician and a singer, and there are many new colleagues who are emerging on this path of music life,” he adds. “These are acts that should not be done and I do not support them.”

Rivera will be a presenter at the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20 via Telemundo. The ceremony can also be viewed simultaneously on the Telemundo app and the Peacock streaming service, as well as Telemundo Internacional in Latin America and the Caribbean.  

Additional reporting by Billboard Español’s Tere Aguilera.