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Watch The Lumineers, Lisa Loeb, Los Lobos and Other Artists in New HeadCount and Wasserman Vote PSA: Exclusive
Written by djfrosty on October 16, 2024
Members of The Lumineers, Dropkick Murphys, American Authors, Rise Against and Plain White T’s are among the artists taking part in a new Public Service Announcement encouraging people to get ready to vote.
The #KnowBeforeYouGo campaign is a partnership between talent agency Wasserman and non-partisan, non-profit voter information and registration organization HeadCount.
Other Wasserman music clients taking part in the PSA, which debuts below, include Lisa Loeb, Vincint, A-Trak, Bartees Strange and Ambar Lucid. Additionally, Wasserman sports clients featured in video are Julie Foudy, Jason Collins, Sierra Quitiquit, Weston McKennie, Hilary Knight, Alexander Mattison, Chris Mosier and Lela Rochon.
Trending on Billboard
The 75-second PSA will air on HeadCount’s YouTube channel, as well as Wasserman and HeadCount’s social media channels and was produced by Wasserman’s creative agency, Laundry Service. In it, the artists and athletes remind voters to check their registration, as well as their options for early voting and vote-by-mail, as well as in person on Nov. 5.
“The #KnowBeforeYouGo campaign brings together iconic figures in music and sports to encourage people to exercise their most precious democratic right: voting,” said Lucille Wenegieme, executive director of HeadCount, in a statement to Billboard. “Through the PSA, we aim to equip voters with the information they need to show up confidently at the polls, helping to create a culture where civic participation is celebrated and valued. Together, Wasserman and HeadCount are inspiring a new generation to make their voices heard every election cycle.”
Denise Melanson, Wasserman’s vp of social impact, added, “Wasserman and our clients have been working with HeadCount for years through various campaigns and initiatives. When it came time us to establish our own campaign, HeadCount was the obvious choice as a partner. Their passion for civic engagement while harnessing the power of popular culture is synonymous with Wasserman’s mission”
HeadCount has registered more 350,000 people so far during the 2024 election cycle at over 3,000 events and through partnerships with over 100 music artists. For more information, voters can visit headcount.org/wasserman.