Eslabon Armado & Yahritza y Su Esencia Talk Family Biz at 2024 Billboard Latin Music Week
Written by djfrosty on October 15, 2024
Eslabón Armado and Yahritza y Su Esencia arrived at the 2024 Billboard Latin Music Week on Tuesday (Oct. 15) for the “All in the Family” panel presented by Walmart.
During the vibrant conversation, the two charting Música Mexicana acts were joined by their managers, who also happen to be family. Eslabon was joined by their mom, Nelida Oseguera, and Yahritza was joined by Adriana Martinez, their older sister.
“We never thought we were going to have a [music] career and much less that our sister would be our manager,” Yahritza Martinez said during the panel. “She always took care of us and led us by the hand. She’s like a mother to us too.”
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For the group’s older sister, taking them under her wing, professionally, was a challenge because they had no idea how the industry worked.
“We always separated work from family and established those boundaries from the beginning,” she noted. “It was also super important to always instill the values we grew up with. I had no experience, so I asked God to guide me. Our values come first, and then everything else.”
Like Yahritza y Su Esencia, Eslabon and their family members — including their dad and young sisters — have a tight-knit business relationship.
“It’s a blessing to be together at events, at concerts,” Pedro Tovar, lead vocalist of the group expressed. “I really thank God for that, because not everyone has that. We always see the same faces but we’re very happy with that.”
“I took on the role of manager since Pedro had a dream at the age of 12. From there, my husband and I decided that we would support him and be with him,” Oseguera added. “He’s the one that said his parents would be his managers, and that’s why we are here, because of him.”
Following the heartfelt conversation, Yahritza y Su Esencia exclusively teased a sneak peek of their forthcoming single “Y qué tal si te escapas del cielo,” dedicated to their late cousin.
Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.