Travis Scott to Unveil CactusCon at First Las Vegas ComplexCon
Written by djfrosty on October 4, 2024
Teasing “exclusive releases, immersive experiences, engaging discussions and insane performances,” Travis Scott is quadrupling down on his role as artistic director of the forthcoming ComplexCon Las Vegas on Nov. 16 and 17. He will create CactusCon at the inaugural Vegas iteration of ComplexCon, the festival and exhibition dedicated to “convergence culture” at the intersection of style, music, art and food.
Scott and Cactus Jack, his creative collective and record label, will produce 10 exclusive collaborations for ComplexCon, design exclusive merch only sold on site and curate an entire area of the show floor called CactusCon, with hand-selected brands. CactusCon will infuse Scott’s vision and Cactus Jack iconography into sensory touch points and “Easter eggs” throughout the two-day event. Scott will also headline the festival and exhibition on Sunday evening with a performance at the Las Vegas Convention Center.
Scott performed at ComplexCon’s Long Beach launch in 2016. Since then, the weekender celebrating the convergence of style, sneakers, pop culture, music, art, food, innovation and the creative minds shaping those trends has traversed the globe with conventions in Chicago (2019) and Hong Kong (2024). Relocating to Vegas promises a two-day gathering four times the size of Long Beach’s, spanning more than 1 million square feet of brands, drops, activations and experiences and with 60,000 anticipated attendees.
Trending on Billboard
“Travis Scott helped inaugurate the first ComplexCon, and we are excited to welcome him back with an expanded role and as the Sunday night headliner. Travis Scott defines this generation of Complex fans, and we are excited to be working with him in our new home in Las Vegas,” says Complex CEO Aaron Levant.
In February, NTWRK, a live-video shopping platform and marketplace, signed an agreement to acquire Complex. Levant, who co-founded NTWRK with Jamie Iovine and Gaston Dominguez-Letelier in 2018, leads the new company. Levant originally co-created ComplexCon alongside Marc Eckō, Complex’s founder, in 2016.
ComplexCon has become known for exclusive releases from Nike and Adidas and appearances by the late Virgil Abloh, as well as Nigo, Kid Cudi, A$AP Rocky and Hiroshi Fujiwara. Previous artistic directors have included Takashi Murakami, Blackpink creative director Verdy, Cactus Plant Flea Market, J Balvin and Pharrell Williams.
This year, attendees will have the opportunity to shop brands including 032C, Ambush, Asics, Awake NY, BYREDO, Cactus Plant Flea Market, Ecko Unltd., EDGLRD, Fear of God Essentials, Fox Racing, Fragment, Futura Laboratories, Glo Gang, HELLSTAR, Hidden NY, Holiday, Infinite Archives, Kids of Immigrants, Malbon Golf, Mastermind, Mitchell & Ness, Mowalola, murd333r.fm, New Era Cap, Nike, Oakley, Online Ceramics, PDF Channel, Psychworld, Rick Owens, Satoshi Nakamoto, Saucony, Sp5der, Stash, Thug Club, Undefeated, Vans, Vetements, WWE, Zippo and more.
Also returning is the ComplexCon panel and live talk lineup, which will feature cultural commentators and creatives exploring pop-culture topics. Past discussions have featured Kendrick Lamar, Kobe Bryant, Michael B. Jordan, Lil’ Kim, Issa Rae and Yoon Ambush.
Complex recently acquired the Family Style Food Festival, which will pop up for the first time at ComplexCon 2024. The festival, founded in 2019 by Ben Shenassafar and Bobby Kim of The Hundreds and Miles Canares, is also a like-minded event at the intersection of food and streetwear. It features a lineup of chefs, restaurants, brands and entertainment, serving one-of-a-kind collaborative food and merchandise.
A celebrity golf tournament at Wynn Las Vegas kicks off ComplexCon on Nov. 14. Playboi Carti and Opium will also perform on the ComplexCon Main Music stage, and Metro Boomin will kick it off on Saturday.
VIP and general admission tickets are now available at ComplexCon.com.