Billboard Arabia Uses AI to Create Performance Honoring Late Saudi Arabian Music Icon Etab

Billboard Arabia‘s special edition “Jalsat” (session) stands out in form and purpose. The exclusive video series “Jalsat Billboard Arabia” was launched in February 2024 and featured some of the region’s most groundbreaking artists, from Ahmed Saad to Siilawy and Saint Levant. This time, in celebration of Saudi National Day, Billboard Arabia traveled back to the 1980s to revive the voice of an icon—a trailblazer who made music history in the Kingdom of Saudi Arabia, Etab. Released on the 94th Saudi National Day (Sept. 23), Billboard Arabia deployed AI technology to bring Etab’s iconic voice and performance back, with a fresh take on her tribute to Saudi in the song, “Ya Saudi” (Hey Saudi).

Etab’s legacy as Saudi Arabia’s first female singer and a trailblazer in Khaleeji music continues to shape Arabic music and culture. She broke down barriers in a male-dominated industry and paved the way for generations of Arab women. Her songs are deeply rooted in Bedouin cultural heritage, which still resonates today. To celebrate Etab’s milestones, Billboard Arabia has reintroduced her iconic song with a contemporary remastering of the track. With the help of AI technology, the track was reimagined to showcase how Etab might have performed on the Jalsat Billboard Arabia stage. The new version preserves the timeless essence of Etab’s classic Arabic artistry while appealing to today’s listeners.

While many know Etab’s famous hits, “Ya Saudi” has not received the same level of recognition. Billboard Arabia aims to change that by using advanced AI and smart technology to remaster her performance and give new life to the track. The song, updated with modern elements, is designed to resonate with longtime fans and new listeners, acting as a bridge between generations. Etab’s story and music are a reminder that cultural authenticity has the power to connect across borders, and this initiative brings her artistry into the digital age for a new generation to discover.

Etab’s career began in the 1950s and continued until her passing in 2007, spanning hundreds of songs and dozens of albums. She collaborated with prominent figures from the Gulf and Egypt while remaining true to the musical styles connected to her culture and homeland. Perhaps there is no better song than her ’80s hit “Ya Saudi” to celebrate her enduring legacy and the national festivities across the Kingdom. The song stands out against other National Day songs for its jubilant lyrics, set to a vibrant, upbeat rhythm, expressing the joy of the people coming together and celebrating their homeland.

In interviews, Etab spoke about her pride in the song and its popularity. She first heard the melody in 1984; created by Talal Maddah, who is considered one of the most impactful Arabic music composers, Talal Maddah, who shared it because of how distinct it was from his usual style. Ibrahim Ghazi penned its lyrics, and Mohammad Shafiq wrote the melody. The song was released on her album Al Qarar Se’eb (Deciding is Difficult), and it also appeared as a duet performed by Etab and Talal Maddah on the album Talal Madah and Etab No. 4. Later, various versions with new arrangements were released, covered by different artists.

“At Billboard Arabia, our goal is to spotlight Arab voices and MENA’s growing music industry, providing a platform and infrastructure to help both established and new artists reach wider audiences,” says Rami Zeidan, Managing Director of Billboard Arabia. “It was only befitting to celebrate Saudi sensation Etab. She was more than just a singer; she was a cultural icon. Her music reflects the rich culture of Saudi Arabia and the Gulf, and her fearlessness as a female artist in a male-dominated industry continues to inspire generations of Arab women in music. By using AI to revive ‘Ya Saudi,’ we are not only celebrating her legacy but also highlighting modern Saudi Arabia – where tradition and innovation come together in harmony.”

Etab and her direct family members have all passed; a surviving relative was informed of this project, however. The song rights for this performance have been secured through the appropriate label.

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