‘Call Of Duty: Black Ops 6’ Preps Fully Loaded Ad Campaign With “The Return of the Replacer”
Written by djfrosty on September 29, 2024
Source: Activision / Activision
Call Of Duty: Black Op 6 is almost here. So that means the beloved first-person shooter’s publisher Activision is launching a hefty advertising campaign, just in case you need a reminder.
The first spot in the live-action campaign features a familiar character—The Replacer, portrayed by actor Peter Stormare (Fargo, John Wick Chapter 2). First seen back in 2013 (damn, it has been that long?!), The Replacer helps players focus on their gaming while he handles their business. And in this case, that includes serving tacos, “saving” cats from trees, blessing his followers and holding down family dinner time, to comedic effect.
“The Return of the Replacer” is only the start of a series of launch commercials that will drop prior to the title’s release in late October. Plans are for a total of over 30 unique spots across media, intent on targeting various audiences. Gamers do lurk everywhere, after all. Expect some famous games to get “replaced.”
Watch “The Return of the Replacer” below (its broadcast debut was during Sunday Football on September 29th). Call Of Duty: Black Ops 6 is out October 25.