Tres Generaciones Tequila Hosts Exclusive Impact Dinner Ahead of 2024 Hip Hop and R&B Power Players Award Celebration

On Thursday, September 5, the heart of New York City’s music scene came alive as Tres Generaciones Tequila hosted an intimate dinner, bringing together the industry’s movers and shakers. Held ahead of the much-anticipated 2024 Hip Hop and R&B Power Players Award Celebration, this exclusive evening served as both a prelude to the prestigious awards and a celebration of the profound connection between music, culture, and community.

The dinner, held in a stunning green oasis in the heart of Times Square, was graced by key decision-makers, trendsetters, and notable artists, including NLE Choppa, Toosie, Serayah, and Saint Jhn, adding to the evening’s sense of prominence. A curated guest list ensured an air of exclusivity, where conversations flowed between the stars shaping the soundtracks of today and tomorrow.  The dinner also marked a toast to those shaping the future of music, showcasing the powerful partnership between Tres Generaciones and Billboard.

As the evening began, Rocsi Diaz, celebrated host of the Get Up Anthems series, took to the stage to share heartfelt words on the enduring power of music in the community. Her speech set the tone for the night, sharing how music, much like tequila, has the power to move, inspire, and unite us, reminding everyone in the room of the shared mission of Tres Generaciones: to bring people together in celebration.

Diaz then introduced the evening’s guest of honor, Joey Bada$$, a fellow New Yorker and Get Up Anthem participant, whose impact on the hip-hop scene has been undeniable.

Guests savored a perfectly paired, elevated culinary experience featuring signature cocktails crafted by Tres Generaciones Tequila, adding a luxurious flair to the evening. The “Trespresso Martini” and the “Tres 75,” both custom creations, perfectly complemented the sophisticated palette dinner. These drinks, like the artists in the room, were crafted with complexity and innovation, reflecting the essence of Tres Generaciones’ 50-year history of excellence. Born in 1973 to celebrate three legendary generations of distillers, Tres remains a symbol of Mexican pride, made with only three simple ingredients—agave, yeast, and water—and triple-distilled for a smoother finish.

Following the dinner, attendees were invited to descend two floors into the iconic Paradise Room, where the 2024 Hip Hop and R&B Power Players Award presentation awaited. The energy was electric as the room filled with industry titans ready to celebrate the night’s honorees. Joey Bada$$, having already captivated the dinner audience with his humility and wisdom, was honored with the prestigious Impact Award, presented by Tres Generaciones Tequila. The award recognized his enduring influence, innovative artistry, and his role in shaping the next generation of musicians and creatives.

This night, defined by intimacy, elegance, and a shared passion for the art form, set the stage for what promises to be a defining year for Hip Hop and R&B, reminding all in attendance of the cultural and creative power music holds. The Impact Dinner, like the music it celebrated, was more than just an event—it was a moment, a memory, and an ode to the voices that continue to move the world.

Continue the vibes at home and relive the night by watching Joey Bada$$’s acceptance speech HERE and check out the recap sizzle of this unforgettable evening. 

Tres Generaciones’ partnership with Billboard is built on a shared mission of inspiring and uplifting communities through music and celebration. Together, they spotlight the pivotal role that both music and tequila play in bringing people together—whether through the Get Up Anthems content series, which travels city to city celebrating iconic tracks, or the Get Up Sessions concert tour, showcasing the next great generation of artists.

To keep the evening’s magic alive, try recreating the signature cocktails served at the event. 

Cheers to music, culture, and continuing the celebration at home!

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