Empire Is Open For Business In Australia
Written by djfrosty on September 23, 2024
SYDNEY, Australia — Empire now has an outpost in Australia.
The Bay Area hip-hop juggernaut recruits label veteran Cameron Walsh to lead its activities in these parts as Australian territory manager.
“I’m privileged and elated to be joining the empire that is Empire, leading the label’s expansion into Australia,” Walsh comments on LinkedIn. “Empire Australia is open for business.”
Based in Sydney, Walsh brings to the role a stack of experience accumulated from major and independent labels, from Sony Music to Universal Music, EMI, Comes With Fries, and most recently with [PIAS] Australia/Inertia Music, where he served as director of label services & head of digital – Australia, New Zealand.
Empire founder and CEO Ghazi Shami confirmed the business’ latest move during an onstage interview last week at All That Matters 2024 in Singapore.
“It was something that we were looking for, for a long time,” Ghazi said during a Q&A at Hilton Singapore Orchard. “We’re really picky about the people that we select in territories to plant the flag because they have to be representative of our ethos of our cultural composition, and there has to be some type of commitment to excellence that we perceive.”
Empire launched in San Francisco back in 2010 as a digital distribution specialist. A year later, Spotify arrived in the United States.
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As its name would suggest, the company grew into a vertically-integrated powerhouse with some 250 global staff, and is active in every conceivable part of the music industry.
Ghazi’s company is recognized as a force in hip-hop and the surging Afrobeats genre. This year, Empire has enjoyed a smash hit this year with Shaboozey’s “A Bar Song (Tipsy),” which logged multiple months at No. 1 on the Billboard Hot 100, smashing chart records along the way. The single also went to No. 1 on Australia’s ARIA Chart and cracked the top 10 in the U.K. “A Bar Song (Tipsy)” earns an 11th week at No. 1 on the Billboard Hot 100, extending 2024’s longest reign.
“The music that they’re making here is, honestly, the most culturally important thing I’ve done in my entire career, and I’ve been in the music business since I was 14,” Empire founder/CEO Ghazi told Billboard in 2023. “These guys are the kings of where they come from, and they’re about to be the kings of everywhere if we keep doing what we’re doing. It’s phenomenal to see what’s happening.”