Watch the Video for Yola’s ‘Future Enemies,’ Her First New Song in 3 Years
Written by djfrosty on September 19, 2024
British singer Yola has signed with S-Curve Records and returns with her first new music in three years today (Sept. 19) with “Future Enemies.”
The song, the live video of which premieres below, is a spiky tale, delivered in Yola’s inimitably rich vocals, about a relationship that she pre-emptively calls quits on before it can turn sour. Expanding beyond her rootsy, groove-laden past songs like “I Don’t Wanna Lie,” “Diamond Studded Shoes” and “Faraway Look,” “Future Enemies” combines synth-driven electronica with R&B and dance vibes and signals a new musical direction for the six-time Grammy nominee. Yola wrote and produced the song with Sean Douglas and Zach Skelton.
“There is a moment when you realize you’re not going to get on with someone. They haven’t noticed yet, so you have a unique opportunity to disappear from their lives before they ever realize you were destined to be enemies. It’s a luxury to not have an endless supply of negative memories about someone ‘cause you never made them,” Yola says in a statement about the song. “I choose to save my time for situations, spaces and people that have no ticking timer of inevitable doom because they don’t see me or center a reality that does not serve me or my wellbeing. Of course, when you’re a woman, culturally black (as well as physically black), dark skinned (and feminine in energy), plus size (and willfully main character in energy), from a whole different continent and living in the West, let’s say you’re going to have to be both vigilant and choosy in life, in love [and] in work.”
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Yola’s new direction draws from her past as part of London’s Broken Beats scene that extended from the mid-1990s to the late 2000s and of which she was a part as a member of electronic collective Bugz in the Attic. It’s reflected in “Future Enemies” and her new EP, My Way, out Nov. 15. The EP also draws on her love of various R&B eras, including ‘70s soulful pop and ‘90s neo soul, while thematically exploring creative autonomy and even historic movements, including the Windrush Generation of immigrants who came from Caribbean countries to the U.K. after WWII through 1973.
“I’ve been purposefully hinting about this direction for years. From covering Soul II Soul for Apple Music to my covers on tour and reworkings of my songs, the broad church of soul music through the ages has always been the narrative,” she says. “I’ve covered Yarborough and Peoples’ ‘Don’t Stop the Music’ as a throwback nod to my time with Bugz In The Attic (we used to cover that song).
“This time I’m exploring my love of soul music through influences like Chaka Kahn, Janet Jackson, Sade, Prince, Minnie Riperton and various luminaries of rare groove and progressive RnB,” She continues. “Layering programming and synths with organic instrumentation is at the core of the sonic landscape, and as usual I have metabolized these elements into a concoction very much of my own.”
“For the past few years, Yola has been one of my favorite contemporary artists,” said Steve Greenberg, founder/CEO of S-Curve Records, in a statement. “So, when I learned she’d fulfilled her previous recording commitments [with Easy Eye Records], we jumped at the opportunity to sign her to S-Curve. The music she’s been recording for this new project is classic Yola, yet she expands her musical palette by incorporating funk and late 80’s R&B influences in a very natural way. It’s an exciting evolution and I think her new music will delight Yola’s long-time fans, while simultaneously bringing lots of new listeners into the fold. We’re ready to do everything we can to help Yola build this next phase of her career.”
Yola, who is currently starring in Hadestown on Broadway as Persephone through mid-October, is managed by Range Media Partners and booked by Wasserman.