e.l.f. & Tinder Launch Limited-Edition Beauty Kit to Help Singles ‘Face the First Date’: Shop the Collection

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Makeup and matchmaking: Tinder and e.l.f. Cosmetics have debuted a spicy collaboration to help singles “face the first date.”

Released Tuesday (Sept. 10), the e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection features lip oils and lip liner, in addition to three exclusive products: All Slick, No Ick Face Primer and Set-uationship Setting Mist packaged in a Flame Changer makeup bag.

The set’s Tinder Box Lip Trio includes fiery and icy lips oils such as Spice Things Up, a sheer oil with a dash of red that has a warming sensation, and Keep Your Cool, a glossy lip oil with a cooling sensation. A red liner, dubbed Red-Y for Anything, also comes in the set.

“Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best,” said Melissa Hobley, chief marketing officer at Tinder. “The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer. Nearly half (46 percent) of surveyed singles saying they notice when their date has spent time on their appearance. So, together with e.l.f., we’re proud to empower more singles to embrace all the pre-date butterflies, the optimism, and even a bit of the nerves so that they can face the first date with a confidence born from bold self-expression.”

“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “Finding a like-minded partner like Tinder is non-negotiable in our collaborations. We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80 percent of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves.”

The e.l.f. x Tinder collab is available exclusively at elfcosmetics.com while supplies last. Beauty lovers can shop other products from the brand, known for affordable makeup and skincare essentials, at retailers such as Target, Amazon, Walmart and Ulta Beauty.

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