How Big Could an Oasis U.S. Tour Be?
Written by djfrosty on September 6, 2024
Oasis officially announced its Oasis Live ’25 Tour across the United Kingdom and Ireland in August, marking the band’s first shows together in more than 15 years. It makes sense for the British group to kick things off overseas, but speculation has ramped up regarding a possible extension to North America – as the tour announcement included a hopeful statement of “plans are underway for (the tour) to go to other continents outside of Europe later next year.”
Looking back, how big of a touring act was Oasis during its original run, and what does that mean for a potential tour next year?
Oasis Live ’25 Tour is currently scheduled for 19 shows in stadiums across London, Dublin and the Gallagher brothers’ hometown of Manchester, England, and select other markets in the U.K., including two recently added shows at London’s Wembley Stadium due to “phenomenal public demand.” Next year’s stadium tour will be the band’s first stab at the outsized outdoor venues, but considering the activity surrounding the shows’ on-sale, it’s warranted. If the tour travels stateside, similar-sized shows would represent a major step up for the band.
The band’s last tour was the Dig Out Your Soul Tour in 2008-09, playing large theaters and scaled-down arenas in North America and Europe, with a mix of arenas and stadiums in Latin America. According to figures reported to Billboard Boxscore, that run averaged a career-best 12,108 tickets per show worldwide, up 37% from its previous tour, which itself marked a 15% increase from its previous high.
Oasis peaked as a touring act throughout the 2000s, despite making its biggest chart impact across its first three albums from 1994 to 1997. Those – Definitely Maybe, (What’s the Story) Morning Glory? and Be Here Now – combined for 125 weeks on the Billboard 200 albums chart and six top 10 hits on the Alternative Airplay chart. In the 21st century, the band has spent about one-fifth of that time on the former chart and hasn’t returned to the top 10 on the latter. Still, their touring business kept blossoming, growing by 60% in average attendance and multiplying by four in average revenue.
While Oasis hasn’t released a studio album since 2008’s Dig Out Your Soul, it’s likely that its concert fortunes have continued to grow exponentially. Time away from the spotlight and the natural nostalgia cycle positions them alongside Blink-182, Green Day and My Chemical Romance, all of which have yielded enormous Boxscore results from reunion and anniversary tours in the last 24 months. MCR averaged $1.6 million per show in 2022-23 after an 11-year touring hiatus, which is about 10 times its prior peak.
Oasis operated closer to Green Day in terms of ticket sales in the ‘90s and ‘00s. Also oscillating between theaters and arenas during its first 15 years, Green Day has launched its first solo-headline global stadium tour in 2024, averaging $3.4 million and 38,000 tickets per show in Europe.
Further, Oasis has a unique element adding fuel to its fire, as the long-simmering feud between Oasis’ leading brothers Liam and Noel Gallagher has helped to grow the band’s mythology, and therefore making the 2025 tour announcement feel like a once-in-a-lifetime event. Once hailed “The Next Beatles,” Oasis’ mid-2020s return to the stage adds to their singular legend.
And while Oasis has revealed only U.K. and Ireland dates so far, fans far and wide have reacted. Following the Aug. 27 announcement, “Don’t Look Back In Anger” and “Wonderwall” both debuted on the Billboard Global 200 (dated Sept. 7), up 138% and 72% in official worldwide streams in the week of Aug. 23-29, according to Luminate. On the Sept. 14-dated chart, both may post triple-digit-percentage increases.
In the United States specifically, Oasis’ entire catalog of songs yielded 13.5 million official on-demand streams, up by 148% in the week ending Aug. 29. With similarly massive gains in the U.S. as around the world, the possibility of a U.S. stadium tour would make Oasis one of 2025’s biggest global touring acts.
Dating back to the fall of 1994, Oasis has grossed $45.2 million and sold 1.1 million tickets across 150 reported shows. Given the band’s long-awaited and unexpected reunion, the endurance of its catalog, and the general explosion of concert ticketing, a world tour would easily out-gross and out-sell the band’s entire touring history.