Ticketmaster Targeted By U.K. Regulators Over Panned Oasis Sale
Written by djfrosty on September 5, 2024
LONDON — The U.K. competition regulator has launched an investigation into Ticketmaster over its much-criticized sale of tickets for Oasis‘ reunion tour, which prompted hundreds of complaints from fans and fierce condemnation from British politicians.
The probe was announced by the Competition and Markets Authority (CMA) on Thursday (Sept. 5) – less than a week after tickets for Oasis’ Live ‘25 tour went on sale. The investigation will look into whether Ticketmaster broke consumer protection laws and engaged in “unfair commercial practices” by failing to notify ticket buyers in advance that prices would surge based on demand.
Standard standing, or general admission, tickets for Oasis’ U.K. and Ireland comeback tour were advertised as costing £148.50 ($195), but the price unexpectedly soared to £355.00 ($467) after several hours of being on sale due to high demand, provoking an angry backlash from fans.
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The CMA said its investigation would examine whether consumers were given “clear and timely information” to explain that the tickets would be subject to dynamic pricing, including the price they would eventually pay for purchases.
CMA officials will also look at whether people were put under pressure to buy tickets within a short period of time at a higher price than they originally intended to pay.
The competition regulator said it will be engaging with Ticketmaster, the band’s management and event organizers to gather evidence to assess whether the Live Nation-owned ticketing company broke consumer protection laws.
Officials will also consider whether to widen the scope of the investigation into other companies involved in the highly anticipated reunion tour, which is jointly promoted by Live Nation, SJM Concerts, MCD and DF Concerts.
Fans who purchased, or attempted to purchase, tickets from Ticketmaster for the shows are invited to submit evidence to the watchdog, including an screenshots they may have taken during the purchasing process. Submissions close on Sept. 19.
“It’s important that fans are treated fairly when they buy tickets, which is why we’ve launched this investigation,” said CMA chief executive Sarah Cardell in a statement.
“It’s clear that many people felt they had a bad experience and were surprised by the price of their tickets at check-out. We want to hear from fans who went through the process and may have encountered issues so that we can investigate whether existing consumer protection law has been breached,” said Cardell.
Ticketmaster did not respond to requests to comment when contacted by Billboard on Thursday. The company has previously stated that all ticket prices for Oasis’ reunion tour, including platinum, in-demand (dynamic) and VIP were set by the tour promoters and management.
In the fallout to the weekend’s ticketing furore, the British government said it would be looking into the practice of dynamic pricing for music concerts as part of its previously announced consultation into the secondary ticketing market.
The Advertising Standards Authority (ASA) said it had received 450 complaints about “misleading claims about availability and pricing” concerning the sale of Oasis’ tickets by Ticketmaster. The regulator said it was “carefully assessing these complaints” and couldn’t comment further.
Responding to the hundreds of complaints from frustrated fans, a representative of Oasis said on Wednesday that the decision to apply surge pricing to its reunion shows was made by the band’s management and tour promoters, and “and at no time [the group] had any awareness that dynamic pricing was going to be used.”
“While prior meetings between promoters, Ticketmaster and the band’s management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations,” said the statement from Oasis’ publicist. “All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve.”
Earlier this week, Oasis announced the addition of two new dates at London’s Wembley Stadium to next year’s tour, bringing the total number of shows up to 19. To avoid a repeat of the weekend’s on sale debacle, tickets to the two new Wembley shows are to be sold via an invitation only ballot that gives preference to fans who failed to get tickets in the initial launch.
According to organizers, the Oasis Live ’25 tour was the biggest concert launch ever seen in the U.K. and Ireland with more than 10 million people from 158 countries attempting to buy tickets, which all sold out in less than a day.