BLACKPINK’s ‘Kill This Love’ Video Hits 2 Billion YouTube Views

BLACKPINK have two billion reasons to celebrate this week after the video for their 2019 No. 41 Billboard Hot 100 hit “Kill This Love” became the K-pop girl group’s second visual to cross the double billion mark.

“Kill This Love” now joins the quartet’s 2018 hit, “DDU-DU DDU-DU,” atop that lofty views mountaintop. The video for the stompy, electro-pop “Kill” finds the quartet — Jennie, Jisoo, Lisa and Rosé — backed by a towering wall of trumpets as the members cycle through a series of eye-popping set pieces, including giant swans and a room whose walls are packed with colorful, fake cereal boxes adorned with messages of love.

Other scenes find Rosé driving and crying through the night and the whole team doing a dance routine in a crumbling room while dressed in Lara Croft-style Tomb Raider outfits. The clip ends with all four dancing on the edge of danger while doing choreo in the jaws of a colossal bear trap.

The group made history at the time of the song’s release when it became the highest-charting Hot 100 hit ever at that time by a K-pop girl group. In addition, at the time the visual scored the biggest music video debut in YouTube‘s history, notching 56.7 million views in its first 24 hours on its way to racking up more than 100 million views in less than three days.

The group’s members have been branching out this year, with Rosé unveiling her first campaign with PUMA and Lisa being named Louis Vuitton’s newest house ambassador, as well as landing her first acting gig in the upcoming third season of White Lotus and dropping her collab with Rosalía on the song “New Woman.”

Check out the “Kill This Love” video below.