Why & How Manager Bruce Kalmick Bows Wyatt Road Records: Exclusive

Artist manager Bruce Kalmick has launched independent record label Wyatt Road Records in partnership with Firebird, which will provide distribution and label services. 

The new label, which is owned solely by the Austin, Texas-based Kalmick,  will cater to what he calls “contemporary western rock & roll artists.” He coined the term, he explains, as he tried to “nail down what this new explosion of country music should be called to the everyday listener. I think it properly captures the country, southern rock, alternative, folk, indie, and bad-assery of this very vague genre.”

The label’s initial artists include several of his WHY & HOW management clients, including Whiskey Myers, Angel White and Southall, with plans to also sign artists not affiliated with the management company. Promotions and artist development label veteran Laura Bender will oversee daily operation of the label out of Nashville. 

The majority of artists on Wyatt Road will retain partial ownership of their masters with levers to full ownership. “The more seasoned and successful an artist is, the more we believe they should own their masters,” Kalmick tells Billboard. “A band like Whiskey Myers have always owned their masters and that won’t change with Wyatt Road. But new developing artists, like Angel White, will start their career with a more traditional arrangement, yet with more upside and an easier path to gaining full ownership.” 

Artists on the roster will also have the opportunity to profit share in streaming royalties once they have hit certain milestones, Kalmick says. “The goal is to ensure all Wyatt Road artists get at least a 50/50 partnership, but we will look towards more favorable splits for the artist. We want to push for nothing short of endless blue sky when it comes to what the artists can earn off consumption of their work.”

Kalmick, whose management roster also includes Chase Rice, Danielle Bradbery and Echosmith, says he formed the label because he feels “the current label system is broken, where shareholders matter more than the artists and the music they put out into the world,” he says. “This conflict of interests has effectively removed the essential work needed to truly develop artists and cultivate new acts. With a pioneering approach and forward thinking partnership with Firebird, we are able to put the artists first every step of the way.”

WHY & HOW was already in business with Firebird. In 2022, Firebird acquired a stake in Coran Capshaw’s Red Light Management. Then in May 2023, WHY & HOW partnered with Red Light, with all 20 WHY&HOW staff members in marketing, creative and brand endorsements joining Red Light Management’s operations. 

“Deciding to partner with Firebird was an easy decision because we both share the same ideology that artists should regain their independence, and this creates a stronger tie to streaming success and their bank accounts,” Kalmick says. “It’s our belief that extra revenues will be used to further build their career on the road. The cost to break a band all over the world is higher than ever, so we are finding ways to put the earnings back in their accounts and push them to break in new territories like New Zealand, Australia, South Africa and beyond.”

“Firebird Music is excited to expand our relationship with Bruce Kalmick by partnering on Wyatt Road Records,” Kenny Weagly, Firebird vp and head of artist & label service, said in a statement. “This allows us a greater opportunity to apply our complimentary artist-first mentality, global distribution, recorded music muscle, and wide array of internal resources via Firebird Label Services.”

The first release from Wyatt Road Records, White’s Ghost of the West: Volume 1, is out now. 

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