Rihanna Becomes Face of Dior’s J’Adore Perfume in Golden Campaign Film: Watch
Written by djfrosty on September 2, 2024
Rihanna is the new queen of Dior.
On Sunday (Sept. 1), the 36-year-old singer and entrepreneur was unveiled as the face of J’Adore Fragrance by Dior in a dazzling short film directed by Steven Klein. She replaces longtime spokeswoman Charlize Theron.
“Powerful, dazzling, and inspiring, Rihanna embodies the triumphant and free-spirited femininity of J’adore through the lens of Steven Klein,” Dior’s YouTube caption reads. “J’adore and Rihanna, a new golden dream begins.”
Set to the tune of RiRi’s 2016 hit “Love on the Brain,” the minute-long visual finds the superstar gracing the halls of the Palace of Versailles in France and donning a gorgeous sparkly golden gown before seemingly walking on water in heels.
“Your dreams, make them real,” Rihanna says into the camera at the end of the short film.
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Rihanna, who was announced as the face of J’Adore earlier this summer, has a long relationship with Dior. Apart from being spotted at several of the brand’s fashion shows, most recently during Paris Fashion Week earlier this year and during her first pregnancy, she became Dior’s first Black ambassador in 2015.
“For over two decades, the fragrance has been a brilliant and faithful companion for women the world over, the perfume of a strong, liberated and independent woman, resonating perfectly with Rihanna’s personal story,” LVMH, owner of Dior, said in a statement at the time.
“This scent, that I have known and loved for so long, means so much to women,” Rihanna said in the same press release. “It is more than a perfume, it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Dior’s marque women’s fragrance balances floral with fruity featuring fragrant notes of ylang-ylang, Turkish Damascus rose, jasmine grandiflorum and Indian jasmine sambac.
Watch Rihanna’s J’Adore campaign film on Instagram below.