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15 Under $15: Budget-Friendly Beauty Finds to Shop Right Now

Written by on August 26, 2024

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Shopping for budget-friendly makeup doesn’t mean sacrificing quality. If you’re looking for top-notch products under $15, you’re in the right place. Whether you’re perfecting your everyday look or trying something new, you’ll find affordable options that deliver impressive results. From TikTok-viral makeup products to everyday must-haves, you’ll find everything you need to keep your beauty routine fresh and exciting.

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A standout beauty item in the TikTok world is the Judy Doll Iron Mascara, known for its ability to lift and curl your lashes, giving you a dramatic look that lasts all day — and it’s only $10. One Amazon customer said, “I heard using this mascara after curling my lashes would actually keep them up. I’ve been using this for over a month now and it’s amazing! The curl in my lashes stay, it doesn’t smudge, and my eyes don’t get irritated.”

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Another TikTok gem is the Palladio Lip Stain, which has quickly become a favorite for its long-lasting, vibrant color. This is a great option when it comes to achieving a fresh, on-trend lip look that complements any makeup routine. An Amazon customer said, “Whenever I wear this I am always asked what I’m wearing. It lasts all night without needing to be reapplied and is the perfect look for something natural.” With a mix of classic staples and trendy must-haves, this selection offers something for every beauty lover, ensuring you stay on-trend without overspending.

Some of the top-notch affordable makeup brands include Wet n Wild, Physiciansformula, NYX Professional Makeup, Maybelline, Revolution Beauty, Palladio, L’Oreal Paris, Revlon and Generic.

Target

Wet N Wild Makeup Sponge Applicator

If you’re looking to refresh your makeup sponge, consider this Wet N Wild Sponge Applicator to achieve a smooth finish. It’s also washable and reusable, making it a practical option.

Target

Wet n Wild Photo Focus Loose Setting Powder

Keep your makeup in place with this Wet n Wild Loose Setting Powder. Its smooth and lightweight texture provides a flawless finish for all-day wear. You can get it in two different colors: Translucent or Banana.

Target

Wet n Wild Color Icon Blush

If you’re looking for a buildable and natural flush, consider this Wet n Wild Color Icon Blush. Its smooth formula ensures a long-lasting, fresh look throughout your day.

Target

Physiciansformula Butter Dream Team Palette

This dream palette includes bronzers, blush, highlighter, and face powder. With its blendable powders, you can achieve a smooth and natural glow.

Target

Physiciansformula Murumuru Butter Glow Liquid Bronzer

For a sun-kissed look, add this Physiciansformula Murumuru Butter Glow Liquid Bronzer to your cart. You can use it to contour your face and body.

Target

NYX Professional Makeup Vivid Rich Mechanical Eye Pencil

Are you looking to add a pop of color to your makeup routine? One easy way to do this is with colored eye liners. Consider adding this NYX Professional Makeup Vivid Rich Mechanical Eye Pencil to your cart. It’s available in twelve different colors from Amber Stunner to Aquamarine Dream.

Target

Covergirl Clean Fresh Yummy Lip Gloss

This Covergirl Lip Gloss is all over TikTok. One TikTok user described it as a mix between a gloss and an oil, achieving a “juicy” look. You can get it in eleven different colors.

Ulta Beauty

NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

For those looking to discover a fresh new lip combo, consider adding this NYX Professional Makeup Suede Matte Lip Liner to the mix. It’s available in multiple colors and it’s only $5.

Walmart

Maybelline Instant Age Rewind Eraser Multi Use Concealer

$8.80

$9.99

12% off

If you’re in search of a new concealer, consider adding this Maybelline Multi Use Concealer. This is a great option for under-eye dark circle coverage. It also helps conceal, contour and correct for a flawless look. 

Amazon

Revolution Beauty, Reloaded Pressed Powder Highlighter, Intensely Pigmented for a High Impact Dewy Finish, Dare To Divulge, 0.22 Oz.

Add a touch of shimmer to your overall makeup look with this Revolution Beauty Powder Highlighter. It’s available in three different colors: Dare to Divulge, Make an Impact, and Set the Tone.

Amazon

Palladio Lip Stain, Hydrating and Waterproof Formula, Matte Color Look, Longlasting All Day Wear Lip Color, Smudge Proof Natural Finish, Precise Chisel Tip Marker, Mocha Cream

For those looking to add trendy makeup products to your routine, consider adding this Palladio Lip Stain to your routine. TikTokers are obsessed with the mocha color and enjoy its marker-like shape, which makes it easy to apply.

Walmart

L’Oreal Paris Original Satin Lipstick for Moisturized Lips

$7.12

$8.95

20% off

This L’Oreal Paris Lipstick is a great addition to any makeup look. It not only adds color, but keeps your lips moisturized as well. According to the brand the color does not smear or smudge.

Amazon

Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick, Mint Matte

$8.00

$18.00

56% off

Elevate your makeup game with this Julep Pencil Eyeshadow. This bestseller is an easy way to achieve a bold look and it’s now available for up to 56 percent off.

Amazon

Generic Judy Doll Mascara Iron Strong Mascara, 3D Curling Eyelash, Non-Clumping, Smudge Proof, Flake Proof, Long Lasting (Brown)

Are your lashes pointing downward? This TikTok-viral Judy Doll Iron mascara lifts and curls your lashes. Go get yours now!

Ulta Beauty

Wet n Wild MegaGlo Dual-Ended Contour Stick

This 2-in-1 dual-ended contour stick is also a highlighter. One end features a highlighter, while the other end contains a contour stick, providing a convenient 2-in-1 tool for all your makeup needs.

For more product recommendations, check out ShopBillboard‘s roundups of the best Too Faced Cosmetics beauty products, this travel-friendly Rare Beauty puffy makeup bag, and TikTok’s favorite $10 gel primer.

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