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A$AP Rocky Drops Creepy New Video for Subliminal-Filled Single ‘Highjack’: Watch

Written by on August 22, 2024

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A$AP Rocky is finally ready to drop his long-awaited fourth album, Don’t Be Dumb, and on Wednesday (Aug. 21), he released the video for his latest single, “Highjack.”

Directed by his creative agency AWGE and Thibaut Grevet, the video feels like a mix of Tim Burton’s Vincent and David Lynch’s Eraserhead as Rocky — dressed like Henry Spencer — addresses topics such as his influence on fashion (his label American Sabotage is featured prominently throughout) and rappers wanting his partner, Rihanna. “Before we dropped ‘Peso’ on you n—as, you ain’t like Raf,” he spits in reference to his early affinity for Raf Simons clothing. Then there’s the line, “These n—as want my wife bad.”

As for Drake, the Harlem rapper downplayed their recent back-and-forth in Billboard‘s latest cover story, which features A$AP. “You got to realize, certain n—as was throwing shots for years. I ain’t in the middle of that s–t,” he said. “That’s not how I retaliate right now. I got bigger fish to fry than some p—y boys. It is real beef outside. It is real. N—as getting really clipped and blitzed every day. N—as sniping n—as every day. That little kitty s–t ain’t about nothing.”

Trending on Billboard

In September, Hot 97’s DJ Kast One reported on air after attending a listening event that Rocky has more lines directed at his former friend. “I heard A$AP Rocky definitely addressing a lot of the main topics that are happening out there right now. Let’s just say the list keeps going on strong.”

Host Ebro Darden then asks, “So you’re saying Rocky’s still on Drake’s list is what I hear you saying?” to which Kast One answered, “Oh, he’s gonna be cemented on the list after this.”

Don’t Be Dumb was originally slated for an Aug. 30 release date, but the album has been delayed and will be hitting DSPs sometime in the fall.

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