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Nike Taps Wale To Promote Their Upcoming “DMV” Air Foamposite Ones

Written by on August 20, 2024

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Nike DMV Foamposite

Source: Nike / NIke

We still have a while to go before Nike finally releases the coveted “Galaxy” Nike Air Foamposite Ones, but until that release date rolls around in 2025, Nike is once again steadily building hype around the Foamposites and to do so have recruited Wale to promote their latest exclusive edition to the classic silhouette.

According to Sneaker News, Nike is releasing a “DMV” exclusive version of their Air Foamposite Ones, and to help create some buzz around the drop they got Wale to star in their campaign commercial, which hit social media yesterday (Aug. 19). One of the Hip-Hop game’s most well-known sneakerheads, Wale, stunts in a pair of the rose-colored Foams while we watch a collage of scenes, which showcase what life is like in the DC/Maryland/Virginia (DMV) area where other people in the community are blessed with a pair of their own.

Per Sneaker News:

In addition to playing a role in the marketing promo around the shoe, Wale is also conducting a special giveaway that looks to reward the most loyal Foamposite fanatics. To enter, submit a photo of yourself wearing your favorite Foamposites HERE. The giveaway is in partnership with his music label UMG and not via Nike.

Although Wale has never released an official collaboration with Nike, he has been relied on as an unofficial “first look” source. As mentioned earlier, Wale would often be spotted in upcoming Nike footwear as he wears the standard sample size 9. Although the rapper’s tastes in shoes ranged across all categories, his affinity for Nike Trainers, Foamposites, and classic Nike Basketball was the most apparent.

If you want a pair, you might want to enter the giveaway as these sneakers are going to be releasing exclusively at retail stores around the DMV area. So good luck getting a pair.

Check out the promotional clip for the new “DMV” Nike Air Foamposites, and let us know if you’ll be trying to snag a pair in the comments section below.

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