Team Behind Hï & Ushuaïa to Open Ibiza ‘Hyperclub’ — But What Does That Mean & What Does Will Smith Have to Do With It?
Written by djfrosty on August 19, 2024
The creator of Ibiza clubbing institutions Hï and Ushuaïa has announced the opening a new nightclub on the island in 2025.
The space, called [UNVRS], has been dubbed a “hyperclub,” by The Night League, the group behind the new concept and the other two afrorementioned clubs.
While details are still scant regarding what a “hyperclub” is, what this space will look like or what kind of music it will program, Yann Pissenem, the owner, founder and CEO of The Night League tells Billboard that with the new space, “we’re taking everything we’ve learned from creating Ushuaïa and Hï Ibiza—venues ranked among the world’s best—and pushing the boundaries even further.
“A Hyperclub is the next evolution in global nightlife,” Pissenem continues. “Imagine seeing your favorite artists in a space that offers the best elements of a club, the infrastructure of an arena, and the best hospitality in the world.[UNVRS] is about attention to granular detail, from the finishes across the venue to the unique experiences our guests will never forget. It’s a space that retains the raw energy of a rave, connecting the present and future within the walls of stunning architecture.
The announcement of the club technically began on July 31, when many in Ibiza reported seeing a mysterious object in the sky near Es Vedra, a large rock formation just off the coast of the island’s west coast.
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Today (Aug. 19) that situation was revealed to be a marketing stunt, with none other than Will Smith (an original Man In Black, of course) posting a video of himself to Instagram saying he’d seen the “UFO sighting” and therefore “hit my boy Yann, and Yann is like the king of Ibiza,” with Pissenem then sending Smith a pinned location on the island, which lead Smith to the construction site of the new club. In the video, Smith meets Pissenem at the site, with Pissenem declaring “welcome to [UNVRS]” as the Men In Black them song plays.
With The Night League, Pissenem has made Ushuaïa and Hï destinations for many of the world’s biggest DJs, with this season’s Ushuaïa residents including Calvin Harris, David Guetta, Martin Garrix and Armin van Buuren and Hï hosting heavy hitters like Black Coffee, Eric Prydz, Fisher and many more. The company says that together, these clubs bring in 1.5 million attendees each season.
“Ibiza has always been the epicenter of global club culture, and we feel a responsibility to elevate it again, ensuring it remains at the forefront of the nightlife scene,” Pissenem continues to Billboard. “With [UNVRS], we’re not just preserving Ibiza’s prestige; we’re redefining what’s possible in club culture.”