Best Back-to-School Backpacks at Target: All in Motion, Puma, Barbie & More

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Get ready for the new school year with Target’s Back to School Backpack Buddy Event! Kicking off on Saturday (August 3) from 10 a.m PT to 3 p.m PT, this special event offers students a chance to create and personalize their back to school items. Students across the country will also have a chance to score a free gift.

Now through Sept. 8, you can visit most Target stores to personalize your back-to-school gear. You’ll be able to customize backpacks, lunch boxes, and water bottles with unique pins and patches, starting at just $2. You can also save big with Target’s back-to-school sale, starting now through Aug. 3. Enjoy 30% off of kids’ apparel, shoes, backpacks, and school supplies. Plus, get up to 20% off Bentgo and Thermos lunch kits.

On Sept. 6, Target is also bringing the college spirit to nearly 100 campus stores and collaborating with Pinterest for college-themed Target Finds. Target Finds gives online shoppers a “walk down the aisle” to shop the latest trends and give you ideas to gear up for your next adventure. Whether you’re looking for something trendy, tech-friendly, or simply practical, Target offers a wide range of backpacks to fit every need and preference. From sporty designs to trendy Barbie-themed options, Target makes back-to-school shopping easy and fun covering a diverse range of selections for all ages. To make the search even easier, we’ve put together a list of top five backpacks to add to your shopping cart.

For more product recommendations, check out this Lululemon Everywhere Backpack, top 10 back-to-school essentials, and Rihanna’s FENTY x PUMA Creeper Phatty ‘In Session’ sneakers to elevate your back-to-school style.