Pharrell Williams & Evian Collaborate On A New Water Bottle
Written by djfrosty on July 22, 2024
Source: GEOFFROY VAN DER HASSELT / Getty
Now that Pharrell Williams is done making new fragrances and remixing classic boots for Louis Vuitton, the iconic music producer-turned mogul is looking to get in on a whole new venture. Apparently, his new direction is leading him directly to the bottled water game. Word?!
According to Hypebeast, evian has teased a possible collaborative project with Pharrell’s Humanrace brand in the form of some pretty cool and stylish water bottles. While this may seem like a random pairing, evian is no stranger to collaborating with clothing brands as they’ve worked with the likes of Moncler and Coperni. Now that they’ve gotten together with the likes of Skateboard P, it should be interesting to see what the two serve up to the public after cooking up some ideas in the lab.
Per Hypebeast:
Highlighting Humanrace’s clean aesthetic, evian promotes mental and physical well-being through a motivational collaboration to embrace your inner youth. While little is known about the joint venture, Williams and evian promise to deliver a first-of-its-kind collab that integrates your five senses. The teaser showcases Pharrell sitting at a table alongside blue and green-caped evian bottles.
“Our collaboration with evian is focused on well-being, physically and mentally. I’m excited to share our work and message of joy with the world. This partnership has multiple elements to keep everyone living young throughout the year. We’re inviting everyone to discover their own playful and curious spirit and rediscover that sense of youth within themselves,” says Williams.
While we don’t expect resellers to go crazy over this collaboration, don’t be surprised if you see people trying to stunt with these on the ‘gram or TikTok as those Stanley Cups proved to be quite the hot commodity when they dropped earlier this year. You just never know what’s going to be the next big thing these days.
Take a look at the Pharrell x evian water bottles below, and let us know your thoughts on this collaboration in the comments section.