Kenny Ochoa
Courtesy of Splice
Executive Turntable: Warner Music Nashville Restructures; 300 Elevates 3 VPs; Ex-Motown COO Joins Firm
Written by djfrosty on July 19, 2024
Welcome to yet another edition of Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across music. While you’re here, we also have a weekly interview series spotlighting a single executive and a regularly updated gallery honoring many of the industry figures we’ve lost throughout the year.
Victoria (Torie) Mason was elevated to oversee Warner Music Nashville‘s newly rebranded marketing and digital departments, but misplace your reading glasses and you may not spot the change in the WMG veteran’s title. The Nashville-based home of Blake Shelton, Dan + Shay, Ingrid Andress and Randy Travis promoted Mason from senior vp of strategic marketing and analysis to senior vp of marketing and analytics — a subtle tweak but it now means Mason will oversee an expanded marketing division that encompasses artist marketing, digital marketing, analytics, brand partnerships, video strategy and advertising strategy. As part of the changes, the label’s Artist Development team will merge into the wider Marketing department, while the Interactive Marketing team will now be called Digital Marketing. “This new structure will allow us to continue to super-serve our artists and their music with more focus and urgency,” explained WMN co-chair and co-president Ben Kline. Mason joined Warner in late 2011 as director of research and analytics and worked her way up to svp by August 2021.
Trending on Billboard
Elsewhere at WMN, Mary Catherine Rebrovick was promoted from senior director of publicity to vice president of publicity. Rebrovick joined the label in July 2012 as an assistant for then-vp of publicity Tree Paine, who has gone on to work exclusively with someone named Taylor Swift. “Little did either one of us know that 12 years later, I’d be taking that title myself (and she’d be taking the mega title of legendary publicist to the current Queen of Pop),” said Rebrovick on social media, according to Music Row. “Happy full circle anniversary to me.”
More Warner, you say? Tat Tong joined Warner Chappell Music as vice president of A&R and creative, Asia Pacific. The industry veteran joins WCM from Sony Music, where he was A&R director for RCA Records Greater China. In his new role, Tong will lead all things creative in the region and oversee the signing and development of new talent and music-related projects. Tong is also an accomplished producer and songwriter, with credits on tracks by Luis Fonsi, Troye Sivan and CNCO, among others, and he’s currently working on a musical stage adaptation of Crazy Rich Asians. “The APAC music scene is rapidly growing and evolving, and I’m excited to join the Warner Chappell Music team in this role,” said Tong. “I’m eager to leverage my expertise and knowledge of the regional markets to discover and develop exceptional songwriting talent.”
Meanwhile…
Virgin Music Group wants you to know that Justin Bumper Reeve is their senior vp of global sync, overseeing licensing opportunities for VMG artists and labels across film, television, video games, advertising and more. Technically speaking, Bumper has been grinding at Virgin since August 2023, following a highly successful 16-year stretch as founder and head of sync at his boutique sync licensing firm Hidden Tracks, where he negotiated thousands of placements for a roster including Courtney Barnett, Haim, Major Lazer and others. Since joining Virgin last year, Reeve’s sync wins include BTS’s “Dynamite” in the latest Despicable Me movie and bbno$’s “edamame (feat. Rich Brian)” for a Mountain Dew Super Bowl ad, among others. “Bumper is one of the most successful and respected creative sync executives in the business,” said Jeremy Kramer, executive vp of global marketing at Virgin. “He is already proving to be invaluable for our label and artists clients around the world, having already secured syncs with global blue chip brands and some of the most commercially successful films and television shows.”
Kenny Ochoa is Splice‘s new senior vp of content, overseeing the music tech platform’s build-out of its catalog of royalty-free, human-made samples. Based in Los Angeles and reporting to Splice CEO Kakul Srivastava, Ochoa’s remit also includes industry outreach and partnerships with artists. Ochoa joins Splice from Snap, where he served as head of music curation and licensing. Earlier in his career, he held senior roles at Warner Music, Sony Music and Sanctuary. “This is a critical time in our industry, so it was vital that we found someone with the relationships, taste and passion to help us build and prepare for the future of music creation” said Srivastava.
Alison Finley, a veteran music lawyer and label executive, joined tech-driven law firm Pierson Ferdinand, LLP as a partner in the corporate department. Finley is fresh off a seven-year tenure at Universal Music Group, where she rose from senior vp to executive vp from mid-2017 to March of this year, with a 20-month stint as the COO of Motown in the middle. At UMG, she oversaw strategy and negotiations for the company including for label ventures, record deals, label distribution, merchandise, vendors and brand partners. At Motown, she oversaw the iconic R&B and hip-hop label’s day-to-day operations. Finley has also served as general counsel at Ultra Music and on the board of trustees of the TJ Martell Foundation. “I have known and admired Alison Finley essentially my entire career, having been on the opposite side of deals from her for more than two decades,” said Steve Sidman, co-chair of PierFerd’s Global Media, Entertainment & Sports practice group. “I much prefer being on the same team as Alison, so the minute I learned of her free agency, I leaped at the opportunity to ask her to join us.”
300 Entertainment promoted Az Cohen to vp of A&R and research, Janelle Gibbs to vp of publicity, and Tashana Ventura to vp of marketing. In their new roles, Cohen will continue to sign and develop new acts, while Gibbs will help those artists with media messaging and storytelling, and Ventura will work with them on partnerships and release strategy. Cohen joined 300 in 2014 and has been instrumental in shaping the company’s A&R structure. Gibbs was hired in 2022 as a senior director and has worked with Gunna, HUNXHO and Tee Grizzley, among others. Ventura joined in 2018 as director of marketing and was promoted to senior director in 2020, also working closely with HUNXHO. “Az, Janelle, and Tashana embody the spirit of 300 Entertainment,” said 300 co-presidents Rayna Bass and Selim Bouab. “They live and breathe music, devoting themselves to their artists and tirelessly supporting their fellow team members. With their respective skillsets, diehard passion, and bold ideas, they truly represent a new vanguard of music industry executives.”
Mallary Birdsong
Universal Music Group‘s merch and brand management arm, Bravado, appointed industry veteran Mallary Birdsong as senior director of brand management. Birdsong will be based in Bravado’s Nashville office and represent their country roster while reporting to Brian Schechter, senior vp and head of brand management, artist relations. She joins Bravado from Make Wake Artists, where she worked with Luke Combs, Josh Abbott Band, Dillon Carmichael and more. Prior to MWA, she held managerial roles at Dallas Fan Fares and BV3. “Mallary’s multifaceted industry experience is exactly what we look for to help bring our artist’s vision to life,” said Schechter. “I couldn’t be happier to welcome her to the team as we continue to build out our presence in Nashville.”
Berklee has found its next president in Jim Lucchese, the former Echo Nest CEO and founding global head of Creator at Spotify. Lucchese, a longtime drummer based in Boston, was most recently CEO of concert curation and artist services company Sofar Sounds. He begins his role as Berklee’s fifth president on New Year’s Day, 2025. Until then, Berklee’s provost, David Bogen, will continue serving as interim president, and Betsy Newman, senior vp of student enrollment and engagement, will remain as interim executive vp. “It is an immense honor to become a part of the Berklee community, an institution that means so much to me personally and has been a singularly positive force for creativity around the world,” said Lucchese.
NASHVILLE NOTES: Big Loud Records added Lisa Smoot as director, secondary promotion. Smoot joins Big Loud following a nearly two-decade tenure with Jerry Duncan Promotions, where she rose from promotions coordinator to vice president. In her new role at Big Loud, Smoot will oversee secondary promotion across the label’s roster of country singles … Bassist-educator David Abdo joined PLA Media as a publicist … Cox Media Group named Brad Smith CFO on a permanent basis after operating for six months as interim co-CFO.
International production company 1stAveMachine appointed music video director Emil Nava, director/founder of Ammolite Studios, to lead its music division for global commercials and music content. Along with his appointment, Nava has also partnered with 1stAve on Ammolite Machine, a new music and culture venture. According to a press release, Ammolite Machine will bring Nava’s “years of expertise” to the “evolving landscape” of music visuals, boasting “a 360 degree creative offering, which supports music artists and brands to connect with culture, technology and creative storytelling.” Nava has worked with Calvin Harris, Rihanna, Ed Sheeran, Dua Lipa and Post Malone, among many others. –Chris Eggertsen
Activist Artists Management welcomed Karly Brecher as an artist manager. Based in Los Angeles, Brecher works closely with The Pretty Reckless and other artists on the Activist roster. The Syracuse grad has nearly a decade of management experience, most recently from a two-and-a-half year stretch at SB Projects and HYBE America, where she worked with Scooter Braun and a roster headlined by Demi Lovato and Ariana Grande. Earlier in her career, Brecher spent several years at Laffitte Management Group. “Karly brings a decade of experience and a proven track record handling day-to-day responsibilities and branding for an eclectic group of global artists,” said Activist founding partner Bernie Cahill.
Opry Entertainment Group added Samantha Kane as artist relations manager and Ariana Cubillos Voegler as artist relations coordinator. Kane and Voegler will both contribute to the development of artist and industry relations at the Grand Ole Opry and at Opry Entertainment Group. Kane and Voegler will report to Jordan Pettit, director of artist relations & programming strategy, and join Jenn Tressler, artist & label strategy senior manager, on the team. –Jessica Nicholson
The Chamber Group promoted Cassandre Souvenir and Desmond Sam to PR manager at the boutique PR and marketing agency. Souvenir’s career path has included stints at Yelp and BET, plus time as a flight attendant, while Sam’s CV includes sales and styling experience at Patricia Field and time as a community director at VFiles. Both are based in NYC and report to CEO Chris Chambers, who said “Desmond and Cassandre have worked very hard for this promotion, strengthened their relationships and continue to find new ways to deliver for our clients.”
RADIO, RADIO: Southern California Public Radio hired Alejandra Santamaria as its new president and CEO. The executive, who recently served as interim president, general manager and VP, director of sales for Univision Los Angeles, succeeds Herb Scannell in the role (THR) … David Kantor announced he’ll be retiring as Radio One‘s CEO at the end of the year.
ICYMI:
Eddie Rosenblatt