Livelihood Music Company Adds Hitmakers JKash and Michael Pollack as Principals
Written by djfrosty on July 17, 2024
Independent music publisher Livelihood Music Company has added hitmakers Jacob “JKash” Kasher Hindlin (“Last Night” by Morgan Wallen, “Sugar” and “Memories” by Maroon 5) and Michael Pollack (“Flowers” by Miley Cyrus, “Memories” by Maroon 5, “Ghost” by Justin Bieber) onto their team as principals. As part of their roles, JKash and Pollack will serve as owners and will actively participate in the growing publisher. The company has also appointed a new president, Wendy Christiansen, who will handle the firm’s day-to-day operations.
Livelihood Music Company quietly began signing songwriters back in 2020, adding talents like Jack & Coke, Ryann, Kiddo AI Elof Loelv and more to its roster. Already, Livelihood signees have played a role in the creation of hits like “Lose Control” by Teddy Swims, “Calm Down” by Rema & Selena Gomez, and “You Broke Me First” by Tate McRae and have written with the likes of Maroon 5, Charlie Puth, Jason Derulo, Marshmello, Charli XCX, Thomas Rhett, The Chainsmokers, Ava Max, Blake Shelton, Gwen Stefani and Nick Jonas.
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Livelihood is helmed by founder/CEO Liz Newmark, a veteran attorney, and is supported on the A&R side by Nonstop Management, a songwriter/producer management company led by manager/executive Jamie Zeluck Hindlin. (JKash and Pollack are also managed by the Nonstop team).
“Stepping into the role of President at Livelihood was a natural fit for me,” says Christiansen. “I was drawn to the company’s unwavering commitment to hands-on development and its dedication to supporting songwriters at every stage of their careers. Joining forces with hit songwriters like JKash and Michael Pollack further solidified my belief in Livelihood’s mission to prioritize the songwriter’s journey.”
“I couldn’t be more excited to help build Livelihood into the next great independent music publishing company,” says Pollack. “Our leadership is uniquely comprised of both seasoned executives and active songwriter-producers, giving our clients the opportunity to both benefit from our services, and collaborate with and learn from experienced hit-makers. Of course, JKash has been and continues to be the best in the business at making, finding, and orchestrating hits. I’m so grateful to be a part of such an incredible team with an already remarkable roster.”
“I founded the company to establish a community of songwriters mentoring other songwriters,” says Newmark. “In addition to fostering creativity through this approach, we are committed to encouraging songwriters to gain an understanding of the business aspects that impact their careers.”