Ariana Grande Is ‘So Honored’ to Be the New Ambassador for This Sparkling Brand
Written by djfrosty on July 16, 2024
Looks like Ariana Grande is swapping out the diamonds she sings about on her Billboard Hot 100-topping hit “7 Rings” for crystals. On Tuesday (July 16), Swarovski announced that the pop star has been named the company’s new brand ambassador, a role she’s already sparkling in.
In honor of the news, Grande posed for a few elegant photos shared to her Instagram account as well as Swarovski’s. In the black-and-white portraits, the vocalist models three gleaming strands of crystals as well as a pair of enormous jewel earrings, her piercing gaze shining through the camera lens.
“We are thrilled to announce @ArianaGrande as Brand Ambassador,” the post reads. “The Grammy Award winning singer, songwriter, and actress is embarking on an exciting creative journey with the House.”
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The brand added a statement from Grande on Instagram: “I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Swarovski creative director Giovanna Engelbert also shared the news on her personal account, telling fans to stay tuned for more information about the partnership. The Wicked star commented, “i love you so so much !!!!!! 🥹 i am so honored and grateful for you and my incredible Swarovski family.”
The announcement comes amid Grande’s Eternal Sunshine era, which was extended earlier this month when the star revealed on the Shut Up Evan podcast that she’s currently working on a deluxe version of the album. The LP dropped in March and spent its first two weeks at No. 1 on the Billboard 200.
See Swarovski’s announcement and Grande’s bejeweled portraits below.