Billboard Launches Exclusive Pinterest Boards Celebrating the Best of Latin Music

Billboard is excited to partner with Pinterest to reveal an exclusive board featuring editorial content curated by Billboard’s editors. The boards, brought to you by Pinterest, aims to showcase the multifaceted nature of Latin music, highlighting both its traditional roots and the journey that has resulted in Latin music genres being among the most popular in the world. 

Latin music is known for its ability to evoke emotion and capture the essence of its culture. From the passionate rhythms of salsa to the heartfelt ballads of bachata and the infectious beats of reggaetón, each genre tells a story of its own. 

The boards offer a comprehensive look at Billboard’s prominent role in supporting Latin music’s global explosion. Each sub-genre will have its own unique board, composed of Pins featuring content from Billboard’s archive. 

Fans can look forward to original photography, behind-the-scenes video, and other content from events like Billboard Latin Music Week and Billboard Latin Women in Music. 

These exclusive editorial boards are more than just a showcase of music; they represent a celebration of identity, creativity, and the power of cultural expression. Pinterest’s visual discovery platform is perfect for this project, allowing users to explore, save, and share their favorite moments from Latin music culture effortlessly. 

“These boards provide a beautiful and vibrant snapshot of Latin music through history and today. We are so proud to highlight the rich versatility of Latin music and all its genres through Pinterest’s unique visual platform, which provides a completely different discovery experience. We’re eager to expand Latin music’s reach even more,” said Leila Cobo, Billboard’s Chief Content Officer for Latin content and Español. 

Billboard and Pinterest’s partnership not only brings visibility to Latin music but also fosters community engagement. Users on Pinterest can immerse themselves in the distinct styles and personalities of each subgenre, as well as discover emerging talents who are redefining the boundaries of Latin music.

“We are thrilled to partner with a world-renowned publication like Billboard to bring Pinterest users an exclusive look into the distinct styles and personalities of Latin music genres, as well as offering them the opportunity to discover emerging talents,” said Nadine Zylstra, Pinterest’s Global Head of Programming and Originals. 

“Pinterest is a platform for inspiring content, and it’s so special that Billboard has opened their archives so that half a billion users on Pinterest can discover their iconic collection of covers, red carpet looks, photoshoots and events photography.”

As users explore these boards, they are invited to dive into the narratives behind the music, gaining a deeper appreciation for the Latin music diaspora and its enduring impact on the global stage. Get ready to experience Latin music like never before.

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