Flo Milli Sports New Balance in Foot Locker’s ‘Striper Within’ Campaign: Shop the Collection  

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Flo Milli is the latest star of Foot Locker’s ongoing “Start With Sneakers” campaign showcasing trendy looks for women. The “Never Leave Me” rapper dons a bunch of stylish outfits for the brand’s “The Striper Within” campaign out Tuesday (June 4).

“Working with a legendary brand like Foot Locker for their ‘Start with Sneakers’ campaign has been a dream come true,” Flo Milli shared in a statement to Billboard. “Growing up, I remember walking out of Foot Locker feeling like I was that girl because their iconic Stripers made sure I had the flyest shoes to wear. Now, all these years later, I get to help women feel confident and comfortable in their own skin while rocking the latest drops from New Balance – who I wear on stage or while traveling. Ladies, we’re stepping out this summer, and we’re doing it our way!” 

The video campaign features Flo Milli channeling her “striper within” while modeling different outfits inspired by New Balance kicks and hyping herself up in the mirror in the iconic Foot Locker uniform.  

Foot Locker offers a large selection of New Balance sneakers — from the classic New Balance 530 and New Balance 1906 to newer releases. Other New Balance styles featured in the new campaign include the Greatest Hits Coaches Jacket and Hoops Hockey Jersey.

Footlocker’s “Striper Within” campaign is the latest addition to the retailer’s “Start With Sneakers” campaign which debuted with Coi Leray last month.

Meanwhile, the “Pucci Princess” is no stranger to switching up her fashion vibe — from casual sporty to high fashion moments, Flo Milli knows how to put a look together. Watch her in Foot Locker’s latest campaign below.