Patch Culbertson
Executive Turntable: PierFerd Partners Up; Vegas Stadium Gets New GM; Warner Chappell UK Promotes VP of Sync
Written by djfrosty on May 31, 2024
It’s time to drop the needle on another Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across music. We also have an interview series spotlighting a single executive each week and a regularly updated gallery honoring many of the industry figures we’ve lost throughout the year.
Denise Stevens joined Pierson Ferdinand (aka PierFerd) as partner and co-chair of the firm’s global media, entertainment and sports practice. Based in Nashville and Los Angeles, Stevens’ expertise is in talent, creative and tech across music, publishing, touring and other fields. She was previously a partner at Loeb & Loeb and this year made Billboard‘s list of top music lawyers. Earlier this century, she authored the bill that ultimately became the Songwriters Capital Gains Tax Equity Act, which was signed into law in 2006, and she regularly offers counsel and assistance to songwriters and their heirs on copyright recapture issues. “I have known Denise essentially my entire career, having been on the opposite side of deals from her from time-to-time for more than two decades,” said Steven S. Sidman, co-chair of PierFerd’s Global Media, Entertainment & Sports practice. “I much prefer being on the same team as her, and I am delighted to finally work alongside Denise as one of the co-leaders of our group.”
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Alex Machurov joined the American Association of Independent Music (A2IM) as head of business development, effectively immediately. At his new job, Machurov oversees the indie label trade body’s strategic partnerships and develops sponsorship opportunities for the org’s tentpole events such as the Indie Week Conference and the Libera Awards. The live events veteran arrives from Tandem, a digital charity fundraising platform he co-founded in 2020. He was previously chief revenue officer at Revolution Marketing and a vp of national event partnerships at iHeartMedia, but he spent the bulk of the last couple decades at Superfly, where he clocked 10 years overseeing brand partnerships and activations at Bonnaroo, Outside Lands and other festivals. “Alex’s expertise and his passion for the independent music community will enrich our current activities and steer A2IM to more expansive opportunities,” said Richard James Burgess, CEO of A2IM. “We welcome his vast network of connections and the knowledge he brings to the independent sector.” Feel free to contact Alex@a2im.org.
Warner Chappell Music UK promoted Andrew Howell to vice president of sync at the publisher, effective June 1. He’ll continue reporting to Rich Robinson, evp and global head of sync, and Shani Gonzales, managing director of WCM UK and head of international A&R. Howell joined Warner Music in 2016 following career stops at both Universal Music and Sony Music. While at WCM UK, his team has landed several branding campaigns and connected multiple placements in games, films and television, including The Crown, Space Ape and Saltburn. Howell and company also run a monthly sync writing sessions in Warner Chappell’s London studios. “Andrew’s collaborative spirit has helped him build relationships with the songwriters and clients who place their trust in him,” said Gonzales. “He has an encyclopaedic knowledge of our songbook and an unrivalled instinct as to what placements will work. He’s also an amazing mentor to his team, so this is A very well-deserved promotion.”
Anthony Martini and Rich Barner teamed up to launch the Nashville-based label and management firm Gravel Road. The venture’s roster includes Compton Cowboys, Randy Savvy, Justbrandon, and producer Scattered Brains (Jelly Roll, Struggle Jennings). Over the years, Martini has worked with clients including TYGA, Jelly Roll, Killer Mike, and Lil Dicky. Under Martini’s previous label, Commission Records, Lil Dicky’s album Professional Rapper debuted at No. 1 on Billboard’s rap albums chart. Most recently, Martini served as CEO of Royalty Exchange. Serial entrepreneur Barner’s film company Global Pictures Media has worked with actors including Robert DeNiro, while his fragrance company was recently honored by the New You Awards for ASH by Ashley Benson. –Jessica Nicholson
Venue management giant ASM Global welcomed Andy Gorchov as the new general manager of Allegiant Stadium in Las Vegas. Gorchov will be tasked with overseeing day-to-day operations, management and promotion at the 65,000-capacity venue, the climate-controlled home of the NFL’s Las Vegas Raiders. Gorchov’s decades of ginormous stadium experience includes time as general manager of Empower Field at Mile High, home of the Denver Broncos, and he also led State Farm Stadium in Arizona, home of the Cardinals. “ASM Global has been a trusted partner of the Raiders for years, and we are confident under Andy’s care that Allegiant Stadium will remain one of the greatest sports and entertainment venues in the country,” said Sandra Douglass Morgan, president of the Raiders.
Romeo Entertainment Group, which books talent at fairs and festivals across 35 states, promoted three of its staffers and hired six more at the 70-year-old Nashville family business. Promotions at REG include Adriana “Dri” Valadez, Taylor Williamson and Carly Dibble — all upped to talent buyer/event producer. New hires at the firm include Scott Kernahan as a tb/ep, Briannon “Bree” Griffin as executive assistant to company leaders R.J. and Michelle Romeo, and Chloe Dubrovay, Ali J. Stinehour, Alexandra “Alex” Hargiss and Grayce Keefer as event coordinators. “These promotions and new hires reflect our ongoing commitment to growth and excellence,” said R.J. Romeo, president. “As we celebrate these achievements, we are reminded of the legacy of innovation and leadership instilled by my grandfather, Don Romeo, and we continue to build on this foundation with a forward-thinking approach.”
Nashville-based worship label Integrity Music and its parent organization, David C. Cook, have named Blaine Barcus as president of the imprint, taking the helm from Jonathan Brown, who will become chief global officer. Barcus most recently served as senior vp of A&R at Provident Entertainment, and has held leadership roles at Word Entertainment/Warner Music Group and Creative Trust. Along the way, he’s worked with artists including Zach Williams, Third Day, Steven Curtis Chapman, Matthew West and recent breakout artists Ben Fuller and Seph Schlueter. –JN