Bad Bunny & Karol G Take the Lead on Billboard’s Monthly Touring Report
Written by djfrosty on May 28, 2024
Bad Bunny is no stranger to the top of Boxscore charts. In 2022, he led four monthly rankings and then crowned the year-end list of the highest grossing tours worldwide. Naturally, he also topped that year’s Top Latin Tours tally, before Karol G took over in 2023, staging her own sold-out North American stadium tour. Now, as Billboard recaps the biggest tours of April 2024, Bad Bunny and Karol G team up at Nos. 1 and 2 on Top Tours and Top Boxscores.
According to figures reported to Billboard Boxscore, Bad Bunny grossed $63 million and sold 210,000 tickets in April, logging his second consecutive month at No. 1. The Most Wanted tour’s three-night run at Brooklyn’s Barclays Center contributed $17.8 million of that total, taking the lead on Top Boxscores. Five of his 14 shows in April marked all-time venue highs, among the 16 venue records he’s set since beginning the tour in February.
Including 14 shows in May, the Most Wanted Tour has grossed $207.8 million and sold 703,000 tickets since kicking off in Salt Lake City. Bad Bunny has three more shows to go at San Juan’s Coliseo de Puerto Rico on June 7-9.
Just beneath, Karol G’s Mañana Será Bonito Tour banked $45.1 million and sold 419,000 tickets from nine shows. It’s No. 2 on the gross-based Top Tours chart, but is the best-selling tour of the month, as the only trek to move more than 300,000 and 400,000 tickets. It’s April highlight was three shows at Estadio Nacional in Santiago, Chile, which is No. 2 on Top Boxscores with a gross of $15 million from 168,000 tickets sold.
It’s the first time that two Latin artists top both charts in succession. On Bad Bunny’s five previous No. 1s, stadium rock and country supported at No. 2, via Elton John, Def Leppard & Motley Crue, and Zach Bryan. When Los Bukis and RBD were on top, Dead & Company and Coldplay were runners-up, respectively.
Both artists have been major contributors to Latin’s growing prominence on the Boxscore charts in the post-pandemic era. Bad Bunny was the first artist to finish at No. 1 on the year-end Top Tours ranking who primarily performs in any language other than English, after BTS wound up at No. 3 in 2019. Karol G’s nine-figure gross in 2023 assured that Bad Bunny’s success was not a one-off or a fluke.
Before COVID-19 turned venues dark in 2020, no Latin artist had a tour that grossed more than $200 million. Now, there have been five, two of which are Bad Bunny and Karol G’s ongoing highlights atop the April recap. In addition to Most Wanted Tour’s $207.8 million, the Mañana Será Bonito Tour has earned $263.8 million and sold 1.8 million tickets since launching last August.
To add to the current noise, the Luis Miguel Tour 2023-24 (No. 6) is up to $258.5 million, current through May 19. Plus, RBD concluded its reunion tour in December, with a final gross of $227.1 million.
The other $200-million Latin tour is Bad Bunny’s own World’s Hottest Tour, which grossed $314.1 million in 2022. Both current tours by Bad Bunny and Karol G are ongoing, but it’s unlikely that either will break the all-time high mark among Latin artists set by World’s Hottest Tour. While the former has just three shows remaining, the latter will play 18 dates in Europe in June and July.
Karol G has averaged $6 million and 41,800 tickets per show across North and South America. That pace would guarantee her the Latin touring record, but her shows in Europe will be mostly in arenas, which cuts the potential per-show attendance in half, at least. To boot, ticket prices are lower in Europe than the U.S., across genres.
Europe is an uncommon territory for Latin artists to sell out arenas and stadiums, but the final leg of the Mañana Será Bonito Tour, especially its final four shows at Madrid’s Estadio Santiago Bernabeau, will likely push its overall haul very close to, or over the $300 million mark.
In addition to Latin’s dominance, country artists take another three of the top 10 spots on Top Tours. Luke Combs is No. 3 with $35.7 million, Kenny Chesney is No. 7 with $18 million, and last month’s runner-up, Zach Bryan, is No. 10 with $12.3 million. Beyond the top 10, Kane Brown and Tyler Childers follow at Nos. 11-12, with $11.5 million and $11.4 million, respectively.
Madonna (No. 4) and Nicki Minaj (No. 5) solidify a woman-dominated top five, while pacing the month’s tours among pop and rap artists, respectively. The former is No. 3 on Top Boxscores, with a five-night engagement at Mexico City’s Palacio de los Deportes. Rounding out the proper routing of her Celebration Tour, those shows grossed $14.8 million and sold 82,400 tickets on April 20-21, 23-24 and 26.
While New York is often represented atop the Top Venues (15,001+ capacity) chart via Manhattan’s Madison Square Garden, Brooklyn’s Barclays Center takes the No. 1 spot for the first time in April, with $26.7 million and 99,200 tickets sold across seven shows. That’s an all-time high monthly rank and gross for the arena, having previously inched past the $20 million mark last July, when it sat at No. 2 behind MSG.