TREASURE Drops Its First Collection With Uniqlo: Shop the Collab Before It Sells Out
Written by djfrosty on May 20, 2024
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TREASURE is releasing its very first clothing collaboration for fans to shop in celebration of the K-pop band’s upcoming single “King Kong” out later this month.
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The Find Your Treasure UT Collection, the first between the K-pop group and the clothing brand, launches on Monday (May 20).
Available at Uniqlo.com and in stores, the limited collection of graphic T-shirts features designs inspired by music videos and characters from six TREASURE songs: “Boy,” “I Love You,” “Jikjin,” “Darari,” “Hello” and “Bona Bona.” The T-shirts retail for $24.99 and are available in a range of colors, including black, white, tan, navy blue and sky blue, the band’s official color.
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The collaboration comes on the heels of YG Entertainment announcing TREASURE’s new single, “King Kong.” The single will be released on May 28 at 6 p.m. KST.
According to YG, the title “evokes images of the fearless film character who would do anything for his loved ones.” The new single features lyrics by CHOI HYUN SUK and YOSHI along with Ludwig Lindell, Daniel Caesar, Sandra Wikstrom, Jared Lee, AiRPLAY, YOSHI, Sonny, CHOICE37 and Lil G.
The K-pop group includes 10 members: Choi Hyun-suk, Jihoon, Yoshi, Junkyu, Yoon Jae-hyuk, Asahi, Doyoung, Haruto, Park Jeong-woo and So Jung-hwan.
“The members have maximized their unique energetic vibe with intense charisma,” YG said in a news release. “The track will feature a trendy and distinctive sound, offering a fresh experience different from TREASURE’s previous music.”
The band is currently embarking the 2024 Treasure Relay Tour [Reboot]. The group’s second tour of Asia spans five cities with nine shows in Manila, Philippines, Hong Kong, China, Bangkok, Thailand, Kuala Lumpur, Malaysia, and Jakarta, Indonesia. In July, TREASURE will kick off a fan meet-and-great tour in Japan.
Shop the TREASURE X Uniqlo collection below.
Courtesy of Uniqlo
Find Your TREASURE UT (Short-Sleeve Graphic T-Shirt)
The “Boy” T-shirt is named after the group’s debut single and showcases the phrase “Find Your Treasure” featured in the song’s music video. The CD credits are featured on the back of the shirt.
Courtesy of Uniqlo
Find Your TREASURE UT DARARI Graphic T-Shirt
The “Darari” T-shirt is named after the track from TREASURE’s first mini album, and features a wavelike design in the front and printed graphics in the back.
Courtesy of Uniqlo
Find Your TREASURE UT Hello Graphic T-Shirt
Say “hello” to this cute tee from the Find Your Treasure UT collection. The phrase “hello” is featured on the shirt in different languages on the front of the shirt, and the lyrics “Where You’ve Been All My Life” on the back.
Courtesy of Uniqlo
Find Your TREASURE UT I Love You Graphic T-Shirt
This T-shirt takes its design from the cover art to “I Love You,” from the group’s second single album, The First Step: Chapter Two. The design includes a pink heart motif on the front and beach vibes on the back.